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Merouane ABED

Boulogne-Billancourt

En résumé

• 6 years of experience in FMCG companies
• Familiar with all aspects of business management
• History of increasing sales and profitability
• Proven skills in project and people management
• Adept at planning, promotions, and forecasting
• Trilingual (French, English, Arabic)
• Skilled at working with people with diverse backgrounds
• Versatile and multi-skilled person
• Computer & IT skills include:
- MS Office, internet and email
- SAP
- Maintenance and networking

Mes compétences :
Team management
Leadership
Key accounts
Trade marketing
Business development
Merchandising/Marketing
Forecasting
Project management
Channel Management
Shopper marketing
Category management

Entreprises

  • British American Tobacco - Business Development Manager

    Boulogne-Billancourt 2013 - maintenant • Route to market and distribution model development
    • Key accounts management (sales & merchandising)
    • New channels development
    • Development and implementation of customer & shopper marketing plans
    • TM&D system implementation & development (project leader)
    • Business development team management (5 people)
  • Unilever - Trade Marketing Manager

    Rueil-Malmaison 2009 - 2012 • Development and implementation of specific activations for all channels (MT & GT) and all categories (HPC & Food)
    • Customer marketing planning & follow-up
    • Category management projects implementation
    • Monitor execution of promotional plan & joint customer business plan
    • Volume planning
    • Data analysis per category, channel & customer (P&L, sell-out, ROI...)
    • Innovation implementation & portfolio management
    • Merchandising standards definition (KPI’s, objectives, planograms) & third party management (60 persons)
    • Perfect store program leader for Algeria
    • Trade marketing staff management : 2 persons
    • Integrated business planning process leader for CD department
    • Budget management & control
  • Unilever - Trade Marketing Manager Assistant

    Rueil-Malmaison 2008 - 2009 • Development and implementation of specific activations for all channels (MT & GT) and all categories (HPC & Food)
    • Category management projects implementation
    • Customer marketing planning & follow-up
    • Budget control
    • Roll-out a large visibility program in all the covered areas

Formations

  • HEC Alger (Algiers)

    Algiers 2001 - 2005 Licence

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