Mes compétences :
Marketing Stratégique
SEO/SEM/SMO
Datas analysis
Entreprises
International SOS
- Responsable Marketing Adjoint, Australie-Pacifique
Levallois-Perret2014 - maintenant- Develop, execute and perform post-campaign analytics of lead generation, lead nurturing, client retention and up selling.
- Project-manage digital initiatives and multi-channel campaigns.
- Perform regular monitoring of campaign performance and advise on data-driven improvements to maximize ROI .
- Develop creative concepts for marketing campaigns and collaterals.
- Assist with the development of regional and country marketing strategy plans. Driving the shift from tactical to strategic approach focused on ROI.
- Manage the sales and marketing database to drive data integrity/hygiene and successful integration between Marketo and Salesforce.com.
International SOS
- Groupe Multimedia & Communication Assistant
Levallois-Perret2013 - 2014• Project management of certain health promotion products including the World Health Days.
• Coordination of creative development and maintenance of various products and services
• Engagement improvement
• Websites datas analysis and reporting
• Re-design of health promotion materials
• Creation of online multimedia, including web pages, Flash animations, video and audio.
• Briefing and managing external providers for complex graphic design and multimedia requests.
• Adapting materials to different cultures and coordinating the translation of content into other languages.
• Maintenance of International SOS website content
• Achievement of relevant objectives/KPIs
Commençal Bicycles Australia
- E-Commerce Manager
2012 - 2013- Website Creation, Development and Content definition
- Web design
- SEO/SEM (Visits increased by 350%)
- Community management (Engagement increased by 450%)
- Traffic Analysis and optimization
- Online marketing analysis and plan.
Erts2012 - 2012- Elaboration du plan Marketing 2013 (Analyse du marché, étude de la concurrence, étude développement marché Russe..)
- Audit distribution marché australien du cycle
- Analyse et élaboration Trade Marketing 2013
- Etude du marché du VTT 2011
- Etude quantitative consommateurs
- Etude qualitative réseau de distribution
- Sourcing fournisseurs (PLV, événements..)
- Elaboration et suivi des campagnes de communication, relation presse.
- Gestion des événements (préparation, coordination, suivi)
- Audit sites Commencal.com et Commencal-store.com
