Menu

Michel BERG

RUEIL MALMAISON

En résumé

Axilum Robotics TMS-Robot is the first and only robot worlwide designed specifically to assist health care professionals for Transcranial Magnetic Stimulation.
TMS is a rapidly expanding non-invasive neurostimulation technique with therapeutic applications in drug resistant psychiatric and neurological diseases, like major depression, chronic pain, stroke rehabilitation and with research applications in neurosciences
Axilum Robotics TMS-Robot is intended to automate this non-invasive, painless brain stimulation technique, currently implemented manually, with a high level of safety and with improved accuracy and repeatability

Mes compétences :
Business
CEO
DIRECTOR
Marketing
Marketing and sales
Pharmaceuticals
Sales
Sales Director
TMS

Entreprises

  • Axilum Robotics - CEO

    2011 - maintenant

  • Phoro Santé - Owner and consultant

    2009 - 2012 Strategic marketing and commercial operations Consulting for start up in healthcare industry

  • Eli Lilly - International Marketing Manager, Europe

    neuilly sur seine 2006 - 2009 International Marketing Manager Byetta, Europe
    - Led successful launch of business critical brand (BYETTA - first incretin mimetic in diabetology) in 4 European countries : Germany, UK, France and Italy over 2 years resulting in sales uptake exceeding expectations delivering $61Mil.
    - Turned around underperforming affiliates by designing action plans and achieving buy in from senior management to implementation (ie SF or brand team organization, targeting, forecast)
    - Led European Tetrad team (Marketing, Medical, Regulatory, HO) to provide input to Global Brand Team and influence Global brand plan development (impact on Clinical development plan, Global marketing programs) and to maximize marketing, medical and HO opportunities in Europe
    - Organised best practice sharing sessions twice a year with the affiliates
    - Funded affiliate best program for replication
    - Developed a replication tracking tool to control promotional material cost in Europe and encourage replication

  • Lilly France - Business Unit Manager

    neuilly sur seine 2001 - 2006 Business unit manager, Diabetology + Growth Hormon
    - Led a team of 3 DSM and 27 reps sales force and a marketing team with a marketing manager and 3 brand managers.
    - Drove Sales for Insulins (Humalog and Humulin), Growth Hormon (Humatrope) and Cialis (Erectile dysfunction) on specialists ($130Mil)
    - Met insulins plan every year and achieved highest growth worldwide for Humatrope
    - Managed successfully the Sales Force partial reallocation from Endocrinology to erectile dysfunction during the Cialis pre-launch phase and achieve leadership in prescription over Viagra 5 months after launch (specialists)
    - Conducted in parallel a Pulmonary Insulin pricing strategy evaluation in Europe to provide input to Global Team

Formations

Annuaire des membres :