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Advisos International
- Marketing and Operations Management Consultant
2015 - maintenant
• Formulate and execute marketing and operations strategy, driving sales objectives with stakeholders
• Manage operations, ensuring appropriate structure, processes and control
• Develop and drive 360 degree marketing plans and digital marketing strategy through, campaigns, email communications, web traffic, social media, Google Adwords/Analytics and campaign analysis
• Produce reports, metrics and dashboards providing visibility on all marketing and operational activities
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Trend Micro
- Regional Marketing Manager - MMEA AND CIS
Rueil Malmaison
2013 - 2015
• Developed and executed regional and channel marketing plans in order to increase brand awareness, generate leads, pipeline acceleration and drive sales opportunities
• Designed and steered regional and channel marketing processes, increasing marketing ROI and streamline execution through regional sales teams, relevant channels (Distributors/Resellers) and agencies
• Provided budget analysis and industry trends, driving focussed account based marketing with successful campaigns
• Worked closely with global and cross functional counterparts to ensure cohesion and scalability for advertising messaging, product launches and campaigns
• Planned, directed and managed incentives, promotions and alliances initiatives
• Spearheaded the PR, events, communications, digital and social media, web updates, database and telemarketing
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Exclusive Networks
- Regional Marketing Manager
2012 - 2013
• Drove vendor performance, budgets and marketing plans
• Conceptualized marketing campaigns and collateral that effectively generate pipeline, reinforce and build brand awareness
• Worked closely with sales team to generate leads and drive channel marketing
• Developed and drove incentive plans for the top channel partners, which increased sales and improved channel relationships
• Managed corporate identity, communications, advertising, events, PR, telemarketing, sponsorship programs and vendor status reports
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MAXTEC
- Marketing Manager
2010 - 2012
• Accountable for marketing plans, partner programs, communications, events, advertising and website
• Formulated new marketing strategies that contributed to improving leads quality and increasing sales
• Rolled out a successful campaign to drive vendor sales training, with above average completion rate from the Channel Sales Teams
• Organized successful events with a focussed attendance and increased overall national sales
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Galdon Data
- Marketing and Sales Co-ordinator
2009 - 2010
• Formulated and implemented strategic marketing plans to enhance growth and meet overall business objectives
• Managed all events, PR, company newsletter, communications, the marketing database and marketing collateral
• Presented event concepts, planning and execution for national events, seminars, conferences, and trainings
• Co-ordinated the unified communications inside sales
• Drove the company website revamp project, maximized SEO optimization and dynamics of the website
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Ubuntu Technologies
- Group Marketing Assistant
2007 - 2009
• Co-ordinated the execution of all marketing activities on national level which included organizing roadshows, events, sales conferences and golf days
• Managed marketing finances and promotional collateral
• Managed the re-branding of a new company corporate image for the group, overseeing agency execution
• Managed supplier and stakeholder relationships
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Home Center Timbercity
- Marketing Assistant
2006 - 2007
• Implemented promotions and marketing activities such as in store demo’s, PR, database, advertising (print/outdoor), sponsorships, branding, signage, leaflets and events that included functions and customer days
• Acted as the first point of contact for all company Branch Managers and Sales Representatives
• Drove new national store openings, achieving brand awareness across different consumer groups
• Managed in-store displays, changing layouts for better customer satisfaction and increased sales growth
• Increased Game lodge bookings by streamlining processes and selecting new advertising mediums
