2013 - 2014- Define Brand mission, positioning and vision within company brand portfolio
- Lead Brand portfolio and product strategy
- Develop product proposition and innovation pipeline to support the Brand
- Liaise with Design team to enhance consumer experience
- Managing consumer insights to shape brand strategy, product development, marketing, communications and creative direction to strengthen brand positioning and differentiate it
- Define Communication Strategy & country plans
- Oversee P&L
- Drive the change in the organization
- Drive cross-functional teams and Engage Senior Leadership
- Drive and deliver the strategy and revenue/contribution generation across Brands
- Relationship management at Senior Manager level within existing and new partners
- Negotiation & Effective Forecast and planning
Whirlpool EMEA
- EMEA Brand Communication Manager
2008 - 2013- EMEA Brand Strategy
- Regional Media Spending
- Go-to-Market Strategy (including Advertising Campaigns development)
- Drive integrated & market specific marketing plans
- Liaise with main trade partners to drive marketing activities
- Ensure business results are achieved through marketing programs
- Consumer researches & MEA Consumer Segmentation
- Budget management
- Lead multi-agency relationship (Advertising, Media, Digital, PR and In-Store)
- Liaise with local organizations
Paramount Pictures
- PR & Events Manager
Hollywood2003 - 2007- PR Strategy
- Event organization (press, consumer and trade)
- Co-marketing activities
- Trade marketing
- PR agency management & key media direct contact
- Liaise with US Headquarter
- Internal communication
- Management of communication/PR budget
Formations
Libera Università Di Lingue E Comunicazione IULM-MI (Milano)
