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Myriam BERTHEAS

SAINT ETIENNE

En résumé

Proactive, Creative, Flexible,
Expert in qualitative and quantitative market research.

Over 15 years of experience in healthcare MR. (whether in fieldwork than in analysis).

It is always a pleasure to conduct projects on different topics. And it is a perfect way for learning new things everyday.

Mes compétences :
Manager
Études de marché
Chargé d'études
Chef de projet
Gestion de projet

Entreprises

  • Qualworld - Key Accounts Manager

    2018 - maintenant

  • QualWorld - Senior International Senior Project Manager

    2014 - 2017 Qualitative international project management in healthcare.
    Expertise in managing qualitative surveys with various methodologies and targets. (IDIs, Online Focus Group, TDIs...)
    Experting in high level respondents profiles.(KOLs, Payers, Payers Advisor)
    Focused on Qual. but also experienced in Quant. studies.
    Involved in ongoing budget management.
    Work experience in international project management and client management.

  • A+A Healthcare Marketing Research -Lyon- - International Project Manager

    2008 - 2014 In charge of quantitative projects for several pharmaceutical firms.
    Experienced in managing all phases of ad-hoc research or panels projects, (e.g. writing survey materials, coordination of fieldwork, analysis and presentation of results) in various therapeutic areas.

  • A+A Healthcare Marketing Research -Lyon- - Fieldwork Manager (2006-2008) / Fieldwork Coordinator (2003-2005)

    2003 - 2007 Fieldwork Manager:

    Line manager for the Quantitative Fieldwork team. Responsible for the performance of the team and ensuring the successfully completion of a wide variety of Quant healthcare projects. (but also fews Qual projects). Representative for the department at Senior Management level.

    Fieldwork Coordinator:

    French quantitative project management of all aspects of various healthcare studies: online, telephone and face to face projects.
    Liaising with internal and external freelancers.
    In charge of the quality of the information received.

  • Credit Agricole Centre Est - Assistante chef de projet

    Montrouge 2002 - 2002 Département Entreprises du Crédit Agricole :
    Intervention sur l’outil de pilotage et de segmentation de clientèle de l’activité commerciale.
    Réalisation et animation de groupes de travail, entretiens avec les différents acteurs du réseau. Proposition d’un nouveau cahier des charges.
    Relation avec les prestataires externes pour effectuer les changements.

  • Auchan - Assitante marketing et communication

    Villeneuve-d'Ascq 2000 - 2001 Plan promotionnel annuel (reporting, gestion de planning, suivi des plateaux…). Application des offres nationales au niveau local (mise à jour de catalogues), Révision du plan de communication Longue Conservation, Création de publicités radio et presse (relation presse, consultation et négociation avec les partenaires graphistes et imprimeurs..). Mise en place d’animations spécifiques magasin….

Formations

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