Nacer BESSALEM

En résumé

Entreprises

• PROMASIDOR Group - Marketing & Trade Marketing Manager

  2018 - maintenant Reporting to : GM & Dotted Line to headquarter Category Directors
  - Job : Marketing & Trade management (Budget, Action Plan, ROI , Team lead, Agencies management
  ,Strategies proposal, Work based on consumer Insights, Brand Plan & Review , Brand Strategy.
  - Proud of : Rework Full brand Architecture , Innovation Pipe Line for 5-10 Years , Coaching , training and motivating old marketing Team , Transparency at Work on decision making.
  - Budget Management : 4 Mil $ FY 2018.
  - Team : 10 Pers ( Direct )

• DANONE - Trade Marketing Manager

  Paris 2015 - 2018 Reporting to : Commercial director
  - Job : Trade Marketing Action Plan , ROI , Team lead , Filed Work , Studies ( Shopper & Shop Owner )
  POS Development , Promotions , Brand Category Management ( MSL , Planogram ), KPI Oriented
  Analysis , Tracking & Reports , Brand / POS / Distributors/ Sales Force activations .
  - Proud of : Planograms , Distributors/ Sales Force Challenges Reaching new sales record ,My Team.
  - Budget Management : 3 Mil $ FY 2017.
  - Team : 8 Pers ( 3 Direct , 5 Indirect )

• KRAFT FOODS - Marketing Manager

  2013 - 2015 Reporting to : GM & Dotted Line to Africa Marketing Director

• KRAFT FOODS - Senior Brand Manager

  2011 - 2013 Senior Brand Manager KRAFT FOODS - MONDELEZ INTERNATIONAL.
  - Reporting to : Marketing Director
  - Job : Project Management, Products Launch , Brand & Consumer analysis , P&L ( Cost & Margin )
  Management , Artwork Uplift , Budget , Range Extension , Product RE-Launch .
  - Proud of : Saving 6,5 Mil $ on product ``Right Sizing'' , Launch of PRINCE Brand , Kraft Food reward.
  - Budget Management : 2 Mil $ FY 2013.
  - Team : 2 Pers ( Direct )

• KRAFT FOODS - Brand Manager

  2008 - 2011 Brand Manager KRAFT FOODS - MONDELEZ INTERNATIONAL.
  - Reporting to : Marketing Director
  - Job : Project Mode Management , Market Analysis ,new Brand Launch , Studies , Marketing
  Activations , Mini Budget Management , Packaging Development , Cross Department coordination.
  - Proud of : Lunching ``MAJOR'' on Algeria ( Technology transfer )
  - Team : 1 Pers ( Direct )

• SOUMMAM - Junior Brand Manager

  2007 - 2008 Reporting to : Marketing Manager
  - Job : Launch of the / SET Yogurts re-lifted , Follow-up of promotions, Events, Media , Packaging
  Development and update of the website , redeployment of the range of yogurts to drink range &
  fruit yoghurt range- Following studies as well as a U & A Participation in the development of the

Formations

• INSIM (Alger)

  Alger 2000 - 2004 INGENIEUR Marketing
  
  
  Kraft Foods : Best For JUNIORS
  Option : Marketing & Management Option : Marketing Kraft Foods : Best For SENIORS
  Danone : Danone ACADEMY
  Danone : MANAGEMENT SKILLS
  Danone : LEADERSHIP
  Updated : NIELSEN SOFTWARE
  WEB DESIGN & ARTWORK