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Nadir KADIR

Marne La Vallée Cedex 2

En résumé

Specialist in Marketing, strategy & communications with more than 12 years of experience in FMCGs.
An expertise that includes :
• Budget management
• Portfolio analysis
• Team management
• Strategic development
• PR
• Projects management
• Products development

Mes compétences :
Marketing Management
Customer Insight
Market Analysis
Market Research
Competitive Analysis
Project Management
Brand Equity
Strategic Creative Development
Marketing Communications
Product Development
Business Strategy
FMCG
Marketing Strategy
Trade Marketing

Entreprises

  • Nestlé - Brand Manager

    Marne La Vallée Cedex 2 2007 - maintenant September2007-date: NESTLE Algeria, Brand manager Dairy (70% NESTLE’s turnover)
    • Achieved more than 20% of volume growth over 5 years on the dairy category
    • Led the development of dairy range’s business strategies and operations - GLORIA, NESPRAY, LCS (Lait Concentré Sucré NESTLE)
    • Owned the category P&L and initiated cost saving projects to improve the brands’ profitability
    • Participated to identify the opportunity to replace final product full cream milk powder importation by installing locally a repacking factory for GLORIA and NESPRAY; leading to significantly improve the brands’ profitability
    • Succeeded to launch propositions that answer to local consumers’ needs by enlarging the powdered milk category through popularly positioned products for GLORIA
    • Drove trial on powdered milk and enlarge the consumer base by setting up national promotional campaigns
    • Initiated and lead the set-up of innovations for LCS by launching “ready to use” products - LCS caramel and LCS tube
    • Developed media plans for dairy category and owned the category marketing budget
    • Mastered category environment through research and market tools: consumer researches, retail audit, consumer trackers, brand audits.

  • PROMASIDOR - Category Group Manager Beverages

    2003 - 2007 October2003-September2007: PROMASIDOR Algeria, Category group manager Beverages (25% of
    turnover)
     Led the development of beverages range business strategies and operations - AMILA,
    DRINK’O’POP, TWISCO and owned the category P&L
     Launched AMILA premium powdered beverage with innovative recipes versus competition (combo
    flavours); that enabled to take the leadership position in less than 18 months
     Positioned the acquisition of powdered juice DRINK’O’POP as the tactical popular proposition by
    launching affordable SKUs

  • PROMASIDOR - Brand Manager

    2002 - 2003 Mars2002-Septembre2003: PROMASIDOR Algeria, Brand Manager LOYA (70% of turnover)
     Launched LOYA with winning recipe, route to market, pricing and communication strategies; that
    made it n°1 powdered milk after 2 years.
     Succeeded to build a strong brand funnel and recruited large brand awareness through the set-up of
    several visibility and promotional programs.
     Developed media plans for dairy category and owned the marketing budget.
     Managed market & consumer researches projects for brand health follow up.

  • PROMASIDOR - Sales Suervisor

    2001 - 2002 November2001-February2002: PROMASIDOR Algeria (Sales Supervisor)
     Supervised B2B sales of LOYA Professional SKU for the industrial market
     Participated to the set-up of route to market in Algiers, Setif and Oran
     Led field market research on milk powder.

Formations

  • Ecole De Formation En Techniques De Gestion (EFTG) EFTG (Alger)

    Alger 1995 - 2000 Graduate in Business Administration

    Graduate in Business Administration from l’Ecole de Formation en Techniques de Gestion (EFTG –
    Hydra) & l’Institut de Formation Européen et de Coopération (IFEC-Dunkerque FR) specialized in
    Marketing.

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