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Hermès International
- International Press Attachee
PARIS
2011 - maintenant
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Alstom Power
- Marketing Communication Manager - North America
Levallois-Perret Cedex
2009 - 2011
- In charge of Alstom Power Mexico Marketing Communication as well as of Alstom Corporate Communications in the country.
- Developed and implemented public relations programs for the company's new unit in Chattanooga, TN.
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Alstom Power, 50:50 split between Levallois-Perret, France, and Sao Paulo, Brazil
- Marketing Communication Manager - Brazil - Interim
2008 - 2009
- Definition and deployment of country communications plan
- Leading a team of five people
- Achievement: Crisis management. Managed the implementation of a Communications Recovery Plan aiming at maintaining employees committed to business targets, reconquering customers and authorities credibility and rebuilding positive relationships with the press. Negative press reports have been reduced by 90% since July 08 and key projects have been secured, totaling over €800M (FY08/09).
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Alstom Power, Levallois-Perret, France
- Marketing Communication Regional Manager
2006 - 2009
- Strategy, messaging and budget definition for Latin America, Southern Europe, Middle East and Africa.
- Management of global and local programs including press relations, advertising, events and trade fairs, publications and e-marketing tools.
Achievements:
- Improvement of Marcom plans ROI.
- Professionalization of communications teams in the countries/regions (recruitment and development).
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Alstom Power, Baden, Switzerland
- Internal Communication Coordinator
2005 - 2006
- Human Resources Communication
- Achievements:
Revamped a managerial communications program targeting workshop employees which is being deployed in Alstom key manufacturing sites in India, Brazil, China, United States and Mexico.
Developed the "Alstom Newcomers Corner" intranet site dedicated to new employees.
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D&A Agency, Sao Paulo, Brazil
- Media Relations General Manager
2004 - 2005
- Headed press strategies and customer management, leading the agency’s team of account executives.
- Writing press releases, press backgrounders and executive bios for Kellogg Company.
- Media relations for Kellogg Company in Brazil.
- Customer acquisition (recruited 5 new customers during employment.
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Gabinete de Comunicacao Agency, Sao Paulo, Brazil
- Account Executive
2003 - 2004
Media relations in the gastronomy sector.
Accounts: Le Chef Rouge, Galetos’ and Temaki Express restaurants.
- Produced press releases, press kits and other communication materials.
- Organized events such as tastings and restaurant launches for trade and general press resulting in expansive media coverage.
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Gaby Agency, Belém, Brazil
- Assistant Account Executive
2002 - 2002
Media relations for McDonald's
- Writing press releases, press backgrounders and executive bios.
- Distribution and follow-up of stories with journalists.
- Press events including coordination of media coverage of the "McHappy Day" Campaign.
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Attachee de Presse Agency
- Assistant Account Executive
2002 - 2003
- Writing press releases and follow-up on distributed materials with journalists
- Management of content for Accutane blog dedicated to teenagers
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Rede Globo - TV&Radio, Belém, Brazil
- Producer
2000 - 2002
-News research for reporters
-Selection of live interviews
-Editing
