Nicolas DURAND

En résumé

Entreprises

• Safran Aircraft Engines - Engine & Services Sales Support General Manager

  Courcouronnes 2013 - maintenant * Managing a team of 15 people in charge of the elaboration of the technical and commercial offers: ~100 deals per year with a turnover from 1 million $ to 4 billion $, market share increased by 4% on the legacy engine and 10% and the new generation in 4 years
  * Elaborating the value sell messages to promote the products and offers to win customer's decision in a very competitive and challenging market
  * Launching and promoting the new products and services (positioning vs competition, Go-to-Market strategy, marketing presentations, value selling)
  * Presenting to customers in sales campaign from the pre-sale meetings to the contract final negotiation ;
  * Responsible of the coordination with the partner General Electric and the airframers Airbus and Boeing to ensure alignment during sales campaigns ,

• Safran Aircraft Engines - Product Marketing Director

  Courcouronnes 2008 - 2012 * Responsible for all marketing activities for the launch of a new jet engine taking over the world best seller, succeeding to get an unprecedented market penetration in a strong competitive context with 2000 units sold per year - Engine Sales turnover 2,5 billions $ per year since the launch
  * Key initiator in the development of digital marketing at Safran : development of new promotion tools (tablets applications, 3D videos, augmented reality, innovative videos) and drastic change in their usage at Safran facility with a new showroom and during airshows, conferences and customer meetings (using new and innovative customer experiences to support our products promotion and differentiate from competition)
  * Responsible of the yearly Marketing Plan (12 Million $ budget): market penetration strategy, targets and priorities, definition of product advantages vs competition, media plan, advertising and branding
  * Developing the relationship with the market key influencers (consultants, bankers, appraisers, press...) ;
  * Presenting in customer meetings and conferences with up to 500 attendees

• Safran Aircraft Engines - Manager Product Support Engineering

  Courcouronnes 2005 - 2007 * Managing a team of 12 people in charge of the technical support to airlines for the engine maintenance ;
  * Accountable for the service rate and customer satisfaction reported in an official engine manufacturers yearly ranking ;
  * Responsible for outsourcing part of the engineering activities (800 K EUR budget / year) reaching a 10% yearly cost reduction

• Air France - Engineering Manager

  Roissy CDG 2002 - 2004 * Supporting the Engineering Manager of a team of 60 people for all coordination activities: planning and reporting, project meeting organization, improvement of internal processes and interfaces with the other departments
  * Leading the interface with the final customer (Airbus Spain): meeting organization, reporting, actions plan tracking

• Kpmg - Junior Consultant

  Courbevoie 2001 - 2001 * Conducing market studies and elaborating business plan to support the development of medium-sized companies ;
  * Supporting the companies for the fund raising (banks, venture capital investments, state-owned financers)

Formations

• CSUH (California State University Of Hayward) (San Francisco)

  San Francisco 2000 - 2001

• ESTACA : Ecole Supérieure Des Techniques Aéronautiques Et De Construction

  Levallois 1996 - 2001 Ingénieur
  
  Interships in UK (new product industrialization), Germany (Maintenance Engineering), France (Project Management)

Réseau

• Angélique DIARRA

• Jérôme MARTEAUX