Mes compétences :
Aviation
Marketing
branding
Business Development
Project Management
Management
Communication externe
Management des ventes
Entreprises
Safran Aircraft Engines
- Engine & Services Sales Support General Manager
Courcouronnes2013 - maintenant* Managing a team of 15 people in charge of the elaboration of the technical and commercial offers: ~100 deals per year with a turnover from 1 million $ to 4 billion $, market share increased by 4% on the legacy engine and 10% and the new generation in 4 years
* Elaborating the value sell messages to promote the products and offers to win customer's decision in a very competitive and challenging market
* Launching and promoting the new products and services (positioning vs competition, Go-to-Market strategy, marketing presentations, value selling)
* Presenting to customers in sales campaign from the pre-sale meetings to the contract final negotiation ;
* Responsible of the coordination with the partner General Electric and the airframers Airbus and Boeing to ensure alignment during sales campaigns ,
Safran Aircraft Engines
- Product Marketing Director
Courcouronnes2008 - 2012* Responsible for all marketing activities for the launch of a new jet engine taking over the world best seller, succeeding to get an unprecedented market penetration in a strong competitive context with 2000 units sold per year - Engine Sales turnover 2,5 billions $ per year since the launch
* Key initiator in the development of digital marketing at Safran : development of new promotion tools (tablets applications, 3D videos, augmented reality, innovative videos) and drastic change in their usage at Safran facility with a new showroom and during airshows, conferences and customer meetings (using new and innovative customer experiences to support our products promotion and differentiate from competition)
* Responsible of the yearly Marketing Plan (12 Million $ budget): market penetration strategy, targets and priorities, definition of product advantages vs competition, media plan, advertising and branding
* Developing the relationship with the market key influencers (consultants, bankers, appraisers, press...) ;
* Presenting in customer meetings and conferences with up to 500 attendees
Safran Aircraft Engines
- Manager Product Support Engineering
Courcouronnes2005 - 2007* Managing a team of 12 people in charge of the technical support to airlines for the engine maintenance ;
* Accountable for the service rate and customer satisfaction reported in an official engine manufacturers yearly ranking ;
* Responsible for outsourcing part of the engineering activities (800 K EUR budget / year) reaching a 10% yearly cost reduction
Air France
- Engineering Manager
Roissy CDG 2002 - 2004* Supporting the Engineering Manager of a team of 60 people for all coordination activities: planning and reporting, project meeting organization, improvement of internal processes and interfaces with the other departments
* Leading the interface with the final customer (Airbus Spain): meeting organization, reporting, actions plan tracking
Kpmg
- Junior Consultant
Courbevoie2001 - 2001* Conducing market studies and elaborating business plan to support the development of medium-sized companies ;
* Supporting the companies for the fund raising (banks, venture capital investments, state-owned financers)
Formations
CSUH (California State University Of Hayward) (San Francisco)
