Saint-Denis2010 - 2012Achievement of annual business plan $/units/ market share
Definition of segment marketing plan. Implementation of the related tactics.
Representation of the brand to the local customers and dealer.
Caterpillar
- Sales and Marketing Territory manager Poland / Romania / Baltics
Saint-Denis2002 - 20102007
Machine Sales representative Poland/Romania/Moldavia / Baltics - located in Warsaw
Achievement Annual Business Plan (units / $)
Definition and implementation of segment marketing plan and tactics
2002 - 2007
Marketing Product specialist track excavators 19 to 24tons - Geneva
New Product Introduction& marketing launch, marketing plan, customer interview/survey, value message definition, pricing, order board management, business plan achievement and forecast.
Train the Trainer/Salesmen training (200p), Mood setter, competitive testing.
Competitive strategy project / Incremental sales programs
Territories : Europe, Africa, Midle East
Sourcing: Europe, Japan, China
Casino
- Supply Chain project manager
Saint-Étienne2002 - 2002Project manager- implementing a new software for the supply department to forecast warehouses demand.
CECICE
- Responsable developement centre
2001 - 2002Centre de stockage et numerisation archives d'entreprises.
Responsable developement d'une nouvelle business unit en region Est.
Business plan, dossier financement, prospection
Formations
Ecole De Management De Lyon (Ecully)
Ecully1999 - 2001Strategy and Industrial Marketing