Nicole DEBBAS

En résumé

Entreprises

• Media Viva - Account Executive | Strategic Planning & Brand Activation

  2013 - 2015 Grew clients relationship mainly with Unilever resulting in increasing the agency revenues
  
  * Liaised with clients to gather business requirement followed by a timely implementation of these needs
  
  * Contributed to rapid agency growth of up to 50% by proactively developing sales media and below the line opportunities
  
  * Identified and secured relationships with clients boosting annual budget from $850,000 to $2million
  
  * Successfully added 3 new clients, increasing annual revenue of agency by $500,000 within 6 months
  
  * Implemented new communication process tool aiming to improve the workflow and project delivery with respect to budget.

• A.N.Boukather - Marketing Manager | Brands Management

  2009 - 2013 Developed and implemented brand strategies to exploit market opportunities
  
  * Put in place marketing and communication plans (media, events, PR, online) of $1million for car and motorcycles brands
  
  * Decreased company's costs by switching from an external to an internal agency
  
  * Analyzed the post-campaign KPI's (sales figures, market shares) to evaluate successes and identify areas of improvement
  
  * Managed daily workflow of all marketing campaigns within timeline and budget assignment
  
  * Trained the marketing team in coordination with the human resource, the sales and the service managers leading to a better
  understanding of the products and the competitors.

• Roche Bobois - Event Coordinator | Project Implementation

  Paris 2008 - 2008 Successfully implemented the launching of the outdoor collection furniture as in copy to Paris exhibition
  
  * Managed and assured implementation of the event's budget by working closely with PR agency, event catering, designers,
  floor planners and contractors
  
  * Coordinated with key supporters and made sure they deliver on time and as per procurements
  
  * Followed-up with PR agency, photographer and cameraman to ensure a high coverage in media and social channels
  
  * Prepare post-event report that includes sales figures, online and offline coverage.

• Citymall sal - Marketing & Communication Coordinator | Campaign Management

  2007 - 2008 Designed and implemented new marketing campaigns and ideas
  
  * Defined yearly budget with stakeholders and financial department and oversaw execution in coordination with advertising
  and production agencies
  
  * Integrated new ways to enforce B2B relation with mall tenants and FMCG distributors leading to a higher satisfaction level
  
  * Increased mall traffic and sales figures of all tenants by developing and executing tactical campaigns
  
  * Kept track of competitors activities, prepared communication reports and shared them across departments.

• Debbas Holding - Marketing & Communication Coordinator | Corporate Positioning

  2005 - 2007 Structured the flow of communication at all levels: internally and externally
  
  
  * Created and wrote marketing material such as website, catalogs, internal newsletter to improve the company's public image,
  create brand visibility and move sales
  
  * Participated on committees and directors meetings to advise on strategic communications planning or implementation
  
  * Assisted to product trainees with the sales forces and manufacturing department.
  
  Internships

Formations

• Ecole Supérieure Des Affaires (ESA) (Beirut)

  Beirut 2010 - 2011 Masters in Marketing & Communication

• Academie Libanaise Des Beaux Arts (Beirut)

  Beirut 2000 - 2005 Bachelors Degree in Advertising & Copywriting

Réseau

Pas de contact professionnel