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Poggenpohl
- Sales Director Europe, Directeur Commercial Europe
2017 - maintenant
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Porsche Design Group
- Head of Retail Management Europe
2016 - 2017
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KARL LAGERFELD Group B.V., Amsterdam/Paris
- Retail Director Business Development and Expansion
2012 - 2014
KARL LAGERFELD Group B.V. (05/2012 - 10/2014)
International Retail Director et Director Business Development and Expansion
Directeur du réseau boutiques et de l'expansion
- développement du réseau boutiques et de la division vente de détail pour la marque Karl Lagerfeld.
- développement de la stratégie d'expansion et du plan d'affaires
- conduire le déploiement des boutiques internationaux avec 16 en propres mains en Europe (13 boutiques prix entier: St. Tropez/Pop-Up, Paris/St. Germain, Amsterdam, Paris/Le Marais, Berlin/Mitte, Munich/hommes, Munich/femmes, Anvers, Zurich/Jelmoli, Londres/Regent Street, Paris/GF Haussmann, Paris/hommes Rue Marbeuf, Berlin/Mall of Berlin. 3 magasins d'usines avec la groupe McArthurGlen à Salzburg, Neumünster, Parndorf) et surveillance du déploiement en Chine avec 6 boutiques.
- développement du concept boutique avec ces formats différents pour boutiques phares, boutiques profit, magasins de sortie, corner PAP, corners accessoires.
- responsable pour les résultats financiers de la division
- développement du modèle franchise en coopération avec la direction commercial avec des ouvertures à Moscou, Istanbul et des corners à Madrid, Istanbul Ankara, Jeddah et Marseille.
Build up and the retail business unit for the Karl Lagerfeld fashion lines and accessories from scratch out of commercial
HQ in Amsterdam in coordination with Paris HQ functions. Develop the retail strategy and the business plan.
- Lead the retail roll-out with 14 owned and operated store openings in Europe (11 full price stores: St. Tropez/Pop-Up,
Paris /St. Germain, Amsterdam, Paris/Le Marais, Berlin/Mitte, Munich/men's, Munich/women's, Antwerp, Zurich/Jelmoli
concession, London/Regent Street, Berlin/Mall of Berlin. 3 Outlets: Salzburg, Neumünster, Parndorf) and overviewing the
roll-out in China with 5 openings.
- Developed the retail formats for the different lines of the brand and leading the implementation of the planned store
concepts as: Flagship stores, profit stores, SIS for the brand lines, SIS for the accessories lines, outlets and a store format
for the licensed product lines.
- Won WGSN award for best new shop 2013 with the Paris St. Germain flagship store A-concept. ;
- Built up and heading retail operations, merchandising, VM and shop construction and building up the organization
- Responsible for the own operated stores, their openings and full P&L accountability.
- Development the franchise business model, the franchise concepts and guidelines in cooperation with the Commercial
Director. Opened stores in Moscow and Istanbul, SiS in Madrid, Istanbul, Ankara, Jeddah.
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Bally Group/Switzerland
- BALLY Area Director & Managing Director North/Central East Europe
2007 - 2012
BALLY (06/2007 – 04/2012)
BALLY Area Director and Managing Director for North/Central East Europe (09/2009 – 04/2012)
- conduire la région Europe du Nord et de l'Este Centrale pour la groupe suisse Bally. Gérant pour l'Allemagne, l'Autriche, les Pays Bas et le Royaume Unit.
- 12 boutiques en propres mains, 2 boutiques franchises, 5 magasins d'usines.
- direction commerciale
- en charge du développement du réseau boutiques avec ces ouvertures, fermetures, déménagements et rénovations. Négociations des contrats de location, ventes des baux et recherche des nouveaux emplacements.
Head of Region and legal representative for four Bally Group owned country subsidiaries (UK/Ireland, Netherlands,
Germany, Austria) with 12 company owned DOS retail stores and 5 outlet stores and 2 Franchise stores in Poland and
Serbia. Leading a team of 15 direct reports and approx. 120 employees.
- Commercial Director for all wholesale- and franchise activities in UK/Ireland, Scandinavia, Netherlands, Germany,
Austria, Central and Eastern European EU and ex-Yugoslavian states.
- Restructuring of sales organisation and setting up of new regional office in Munich. Relocation of the legal office from
Düsseldorf to Munich and moving all managerial positions with regional responsibilities from the headquarter in
Lugano/Switzerland to Munich (2 HR Manager, Wholesale Manager, Merchandise Manager, Marketing & Sales Manager,
2 Visual Merchandiser). Implementation of a new Retail District Manager structure throughout the region and integration
of the former UK office in London/New Bond Street.
- Repositioning and upgrading of the brand and its retail store network, streamlining profitability. New openings in prime
locations of Berlin/Friedrichstrasse, Frankfurt/Goethestrasse, Hamburg/Neuer Wall, Ingolstadt Village, relocation to
better and more profitable locations in Berlin/Kurfürstendamm and Vienna/Graben. Closure of unprofitable stores in
Bremen, Salzburg and Kildare. Negotiation of all real estate related contracts, lease and keymoney-agreements (in and
out).
- Implementation of regional expansion strategy to new markets and partners, multibrand, concession and franchise.
- Opening of new key accounts with major European department stores such as Harrods, Selfridges, Brown Thomas,
KaDeWe, Steffl/Vienna and important online stores such as Net-a-Porter.
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Al Thayer/Dubai, Patrick Hellmann/Moscow
- International Retail Projects
2006 - 2007
projets de conseil (10/2006 – 5/2007)
AL-TAYER Group Luxury Division à Dubai, Abu Dhabi et Bahrain, ouvertures des boutiques franchise
PATRICK HELLMANN ouvertures des boutiques à Moscou et Riga
AL-TAYER Group Luxury Division, Dubai, Abu Dhabi and Bahrain for their franchise retail business and
PATRICK HELLMANN for the opening of 3 Stores in Moscow and Riga, development of LRTW collection S/S 2007
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*****
- International Retail Director, Retail Development & Expansion
2006 - 2016
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Hugo Boss
- Retail Operation Manager Germany
Paris
2004 - 2006
HUGO BOSS Germany, Retail Operation Manager (10/2004 – 09/2006)
- déploiement du réseau boutiques en propres mains en Allemagne
- développement des formats
- ouvertures de 6 boutiques pour les marques différents de Hugo Boss
Introduction of DOS / company owned retail stores in Germany:
- Introduction of two HUGO BOSS stores in Munich and Stuttgart
- Development and opening of three new concept stores: HUGO Concept Store Berlin/Mitte,
HUGO BOSS Store Shoes & Accessories Frankfurt/Goethestrasse and BOSS Orange Special Concept Store Berlin/Mitte,
development of BOSS Resort Store Concept
- Full P&L responsibility
- Responsibility for the first 6 freestanding DOS stores in Germany
- Responsibility for 87 employees
- Recruitment, training and development of entire staff
- Head of buying for 8 RTW collections and 6 shoes & accessories collections
- Development and execution of all marketing and event activities DOS Germany
- Trading up of the Hugo Boss brands on the German retail market
- Good knowledge of the global HUGO BOSS business strategies and networks
GUCCI Franchise, Modehaus Marion Heinrich GmbH Munich, Franchise Brandmanager (08/2001 - 09/2004)
- Independent franchisee, full responsibilities for entire staff, P&L, buying, local marketing and
advertising as well as staff training, store merchandising and window displays
- Very good knowledge of all product categories, men, women, accessories and watches/jewellery
- Good network with GUCCI head office in Florence/Italy and with GUCCI business partners worldwide
- Opening of freestanding CHLOÉ franchise flagship store in Munich for the same franchisee
Condé Nast Germany Munich, consulting contract (04/2000 - 07/2001)
- Consulting Deputy Editor for German VOGUE magazine ;
- Contributing Fashion Editor for vogue.com
- Marketing project for GLAMOUR magazine ;
- Strong network with the German fashion-magazine & fashion-PR family
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Gucci
- Franchise Brand Manager and Store Manager
Paris
2001 - 2004
GUCCI boutique franchise à Munich, Franchise Brandmanager (08/2001 – 09/2004)
- Independent franchisee, full responsibilities for entire staff, P&L, buying, local marketing and
advertising as well as staff training, store merchandising and window displays
- Very good knowledge of all product categories, men, women, accessories and watches/jewellery
- Good network with GUCCI head office in Florence/Italy and with GUCCI business partners worldwide
- Opening of freestanding CHLOÉ franchise flagship store in Munich for the same franchisee
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Tiffany & Company
- Retail Director Germany/Austria
2001 - 2016
Leading the retail stores in Germany and Austria of the iconic luxury jewelry house Tiffany & C., founded 1837 in New York City.
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Condé Nast publications
- Consulting Editor VOGUE/Allemagne
2000 - 2001
Publications Condé Nast Allemagne à Munich, contrat de conseil (04/2000 – 07/2001)
Condé Nast Germany Munich, consulting contract (04/2000 – 07/2001)
- Consulting Deputy Editor for German VOGUE magazine
- Contributing Fashion Editor for vogue.com
- Marketing project for GLAMOUR magazine
- Strong network with the German fashion-magazine & fashion-PR family
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Hermès
- Luxury Retail Consultant
Paris
1999 - 2000
Ste. E. BRAUN & Co., 3 boutiques franchise Hermès à Munich, Berlin, Baden Baden, contrat de conseil (11/1999 – 04/2000)
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Chanel
- Directeur Boutique
Neuilly-sur-Seine
1994 - 1999
CHANEL, Directeur Boutique Munich (06/1994 – 10/1999)
- ouverture Francfort et direction Munich
DOS flagship, full responsibilities for entire staff, P&L, buying, local marketing,
customer events and local advertising ,staff training, store merchandising and window displays
- Very good knowledge of all product categories, women RTW and women-accessories (Prèt-à-Porter
and Haute Couture), jewellery and watches, perfumes and cosmetics
- Good network with CHANEL head office in Paris/France and throughout Germany
- Opening of the Frankfurt/Main Boutique (assistant Manager 06/1994 - 05/1995)
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PATRICK HELLMANN Berlin
- Director
1993 - 1994
PATRICK HELLMANN Berlin, PAP de luxe (01/1993 – 05/1994)
- Directeur pour 5 boutiques multimarques
(5 luxury fashion stores)
- Product manager for private label collection
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Polo Ralph Lauren
- Manager (several positions Retail and Wholesale)
Paris
1989 - 1992
POLO/RALPH LAUREN, Munich, Hanovre et and Francfort (03/1989 – 12/1992)
- Directeur Boutique et distribution Wholesale (Allemagne/Autriche)
POLO/RALPH LAUREN Germany, Munich, Hanover and Frankfurt (
- Professional start into the fashion business, training through American management formed by the
Madison Avenue flagship store
- Integration of Hanover franchise store into the group ;
- One-man wholesale experience for the menswear collections in Germany and Austria after relocation of the showroom
from Dusseldorf to Munich
- Start-up of shop-in-shop network with major German department stores
- Opening of new DOS in Frankfurt/Main
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Dohle Trading Group
- Retail Management Trainee
1987 - 1987
Retail Management Trainee at Dohle Trading Group in
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Buchinger Clinic
- Hotel Management Trainee
1983 - 1984
Hotel Management Trainee at Buchinger Clinic/Spa in Überlingen and Marbella
until 05/1983 - Grammar-School in Überlingen, Lake of Constance, A-levels graduate
