Olga MASEK

En résumé

Entreprises

• SAP - EMEA Senior Services Marketing Manager, SAP EMEA Regional Marketing

  Paris 2007 - maintenant - Leveraging global experience in expanding services marketing activities on a regional level
  - Working with Key Stakeholders across the business a matrix environment, including Regional Marketing Management team, country Marketing Directors, Global Marketing and Business Development community to effectively and efficiently deliver marketing programs to generate targeted marketing driven pipelines.
  - Proposing and developing the appropriate mix of services programs and campaigns to support the priorities of the business and in-line with execution requirements of the countries.
  - Managing the end to end delivery of program activities including, perception change, demand generation, lead nurturing and opportunity acceleration.
  - Measuring, monitoring and reporting program progress against agreed targets and KPIs
  - Coordination of services related events on a regional level

• SAP AG - Global Senior Services Marketing Manager, SAP Global Marketing

  Paris 2004 - 2007 - Development of regional market insight, marketing strategy and go to market plans for SAP’s services lines of business (Consulting, Support, Education, etc.) to support regional business objectives.
  - Development and maintaining strong relationships with Field Services sales executives, Regional Marketing Directors, and LOS heads.
  - Collaboration with the Industry and Solutions marketing as well as field marketing services teams to develop integrated marketing strategies and plans with service inclusion.
  - Ensuring integration of SAP Services content and compelling offers in regional industry and solution marketing programs/activities.
  - Sharing best practices for marketing services across the EMEA region and ensuring a successful roll out of Global Marketing programs to the region.
  - Elaborating marketing KPIs for global and regional programs; educating local and regional marketing teams on services lead management process.
  - Informing and educating Services and Software sales team on global programs, messages, and offers and empowering them with necessary materials (sales kit) to position and sell services.

• SAP France - Installed Base Customers Marketing Manager

  Paris 2002 - 2004 -Conception of a comprehensive marketing plan focused on lead generation for sales force and on communicating with customers in order to establish customer loyalty.
  -Biannual planning of marketing campaigns (including several with partners) and establishment of contact strategy and results KPIs.
  -Creation, implementation, and follow-up of various types of campaigns (products/industries/services).
  -Creation of sales kits for sales forces during each campaign.
  - Organization and carrying out of customer and partner events
  - Network management: building, and maintenance of a network of customers, partners, sales teams, consultants, and corporate executives for each marketing campaign

Formations

• Moscow University Of Foreign Languages (Moscow)

  Moscow 1989 - 1994 Experimental and Applied Linguistics
  
  MA in Experimental and Applied Linguistics (with honors)
  
  Experimental and Applied Linguistics

Réseau

• Hervé GONAY

• Mohammed TANJALI