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Olivier GEYER

PARIS

En résumé

A passionate, creative and innovative business developer, brand champion and leader.
16 years’ experience with proven success in leading high profile brands and portfolios from vision and strategy through to execution and delivery at local and European level.

Mes compétences :
Product Development
P&L Management
Public Relations
People Management
Leading through Change
People management & development
Global Marketing
Content Development
Connection Planning
Digital

Entreprises

  • THE COCA-COLA COMPANY - EUROPEAN MARKETING DIRECTOR

    2012 - maintenant Leading the vision and high-level strategy for the low calorie business in Western Europe (Diet Coke / Coke light, Coke Zero, Coke Life), including growth drivers, brand architecture and communication strategy.
    Responsible for 4 annual brand plans, including integrated marketing content (TV, OOH / Print, digital, packaging, shopper) across all key touchpoints.
    Developing an optimised investment strategy and managing the marketing budgets to ensure financial and business growth targets are achieved.
    Delivering forward-looking, including the launches of Coca-Cola Life and optimised pack formats (in collaboration with key markets), delivering $30M$ incremental sales to Coca-Cola TM.
    Leading, inspiring, coaching and developing a team of 9 marketers, based on Coca-Cola Marketing DNA principles, to ensure effective deployment and development of talent.
    Fostering collaborative working relationships across functions with stakeholders at local, group and global level to drive effective execution of the brand strategy in the marketplace.

  • THE COCA-COLA COMPANY - EUROPEAN MARKETING MANAGER

    2010 - 2011 Leading through change where 11 European business units merged into one.
    Innovation. Hired and coached a new pan-European team.
    Delivering one vision and one Diet Coke / Coke light business plan for the newly created NWEN group (UK, IE, FR, BNL, Nordics).
    Launching award-winning fashion collaborations, with world-leading designers (including Marc Jacobs and Jean-Paul Gaultier) that appeared on +100M packs and attracted nearly 10M YouTube views.
    Securing the brand's first digital partnership with Yahoo! across 11 markets.

  • THE COCA-COLA COMPANY - MARKETING MANAGER

    2007 - 2010 Delivering the brand plans for Coca-Cola & Coca-Cola Zero, including communication strategy, connection plan, media choices, asset activation, and price / promotion strategy in collaboration with the bottler.
    Leading European charter for the launch of the new "Open Happiness''platform, as well as launching new "occasion-based'' programme : Coca-Cola on-the-go, Coca-Cola with meals, Coca-Cola nightlife.
    Developing digital partnerships with world-leading games company Ubisoft and Microsoft MSN to help Coca-Cola Zero to reach a younger audience of (mostly male) teens.
    Developing celebrity partnerships with Lebanese-British artist MIKA and French artists Justice, as well as cinema partnerships, including Avatar and James Bond.
    Launching innovation, including new 500ml and 2L bottles, Coke Zero Caffeine Free.

  • Nestlé France - MARKETING MANAGER

    Marne La Vallée Cedex 2 2006 - 2007 Analysing the market attractiveness and opportunity to win for the chocolate division - strategic recommendations and implications presented to senior management. Working with Bain & Company.
    Introducing a renovation project on chocolate blocks : portfolio strategy, production formulation, innovation pipeline.
    Leading development of a popular range of confectionery products in Europe (CRUNCH Snack).

  • Nestlé France - INNOVATION MANAGER

    Marne La Vallée Cedex 2 2000 - 2006 As Senior Brand Manager :
    Re-launching the CRUNCH brand with a new brand equity (brand essence, visual identity, audio identity) and 360° re-launch plan.
    Innovating with the launch of 2 new CRUNCH chocolate blocks (Cookies & Vanilla Dream) inspired by American ice cream flavours.
    Winning in the market with a 60:40 preference over competitor Milka
    European Project Lead to launch a new range of chocolate biscuits, including the business opportunity, concept, packaging solution, product development with a factory, consumer research.
    Developing the Adult-focussed innovation pipeline in partnership with the suppliers (aromas, ingredients, packaging) and the application group - concept generation, screening and prioritisation, focus groups.
    Implementation of a tool to track Nestlé (and competitors) new products performance.

    As Innovation Manager :
    Designing and implementing a new innovation process for Nestlé France
    Creating 3 tools to foster innovation at Nestlé : an intranet of best practices, a database of all concept testing, and a simple tool to turn trends into ideas.
    Contributing to the development of the innovation pipeline at Nestlé France.
    • Sharing best practices across the World, by visiting and importing ideas from Japan, Canada and USA. Findings were presented to top management and leadership teams.

  • Sara Lee - BRAND MANAGER

    Villepinte 1998 - 2000

Formations

  • EM LYON Business School (Lyon)

    Lyon 1995 - 1998 Marketing

  • Lycée Kleber

    Strasbourg 1993 - 1995 Prépa HEC
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