Pascal RUBY

En résumé

Entreprises

• XediX - Senseetive - CEO

  Paris 2009 - maintenant Senseetive offers automated video tagging for second screen applications as well as connected TV applications. http://vimeo.com/76705098 . References of interest are either displayed on the bottom of the TV screen or on the tablet. Viewers can decide to display additional content on their tablet or to push content on TV (if so the content pushed is displayed on the top of the TV screen).
  
  
  Senseetive is tagging video for T commerce or wiki TV applications on connected TV. Additional content is displayed on the right hand side of the screen when detected. Viewers simply click on the remote button corresponding to the reference they are interested in. http://vimeo.com/55605130
  
  Senseetive provides ability to detect brand and logo in video content. Logos detected are displayed on the right hand side of the screen. http://vimeo.com/59416842
  
  With regards to the entrepreneurial experience leading to the final real time video search and video tagging services offering:
  
  Product Vision: Increase image and video valorization with a visual search engine
  - Identified required skills and technologies
  - 100 000 video hours indexed in 10 days and scrutinized in less than 10 seconds
  
  Corporate & management : 2,5M€ investment total, funding 700+k€ plus professional services strategy
  - Setup R&D license and development agreement with CEA (French Atom research agency)
  - Hired and trained the team: 7 employees and 4 contractors
  - Extend services coverage along the value chain until the model proves to be break-even
  - Managed and motivated the team through technical and commercial uncertainty
  
  Go to market strategy : Managed an incremental product and market expectations convergence
  - Multimedia content management with Big Data approach
  - Online object search services for mobile applications and e-commerce websites
  - Real time video tagging for connected TV and second screen applications
  - Target clients : telecom operators and TV broadcasters
  
  Sales : Europe - US : 1.5 M€ with projects and professional services
  - Customers: mobile applications offering image search capabilities as well as multimedia management projects
  - OEM deals for e-commerce solutions and automated video analysis
  - Initiated indirect sales operations through resell agreement with large SI
  
  Technology : Big data, visual search, HPC, video, SaaS
  - Defined the SaaS software architecture
  - Designed the objects and persons recognition algorithm
  - Specified the processing and query distribution policy to achieve real time video tagging
  
  Prior to pivoting to on demand video tagging, the company was offering a big data platform to manage financial data under XBRL format:
  - But beside regulators, XBRL was not fully endorsed by key financial data market players
  - Made the decision to pivot after 18 months
  - Restructured the team, rebranded the company

• Salesforce - Account Executive

  PARIS 2008 - 2009 Salesforce acquired InStranet in summer 2008. So, Iadapted the cloud computing benefits to the InStranet installed customer base so as to have them move their on premise solution into the cloud.
  
  In terms of sales:
  - Quota achieved
  - Closed the first salesforce telecom reference in Portugal with Portugal Telecom.

• InStranet - Account Manager

  2006 - 2008 I was in charge of closing new names in Italy, Portugal, Benelux and emerging countries.
  
  More specifically, I enjoyed closing the following:
  - Russia : First russian reference with Vimpelcom,
  - Belgium: Sony Europe first joint sales with Amdocs

• InStranet - Professional Services Manager

  2001 - 2006 I managed the team activity transition from technical expertise to business consulting and agile project management.
  I implemented management tools such as sales and technical support extranet for partners and consulting services online tracking and reporting. Solutions deployed did all run on the company's proprietary engine. This was the opportunity to leverage the engine's competitive advantages with the company's partners and customers ecosystem.
  I developped the services, support and training offering used to bid prospect RFPs.
  In addition to consultancy provided on the customer site, I did also setup an externalized technical expert team so as to facilitate the management of customer's specific development request.
  
  I standardized the pre-sales services offering so as to industrialize the way consultants did support the sales cycle including solution development interview frameworks, customer benefits estimation and solution value analysis, return on investment calculation and proof, quick pilot implementation.
  Then I defined the implementation methodology for knowledge applications, fast and flexible, with proven success for instance on the following projects:
  - Vimpelcom-Beeline in Moscow for 7 000 users over 9 time zones
  - Transcom - Tele 2 for 10 000 users in 23 countries across Europe
  I was also in charge of transfering the implementation methodology to the US team and to partners in Spain, England and Russia.

• InStranet - Project Manager

  2000 - 2001 I assisted InStranet customers implementing web content management with product and technical expertise. I was in charge of some of the strategic reference projects such as Axa, Vivendi, Crédit Lyonnais, Systeme U and Intermarché.
  
  Then, I provided business consultancy leading large knowledge application roll out with Telecom and finance customers such as SFR, France Telecom - Orange, Wanadoo and Noos-UPC in France, Bulldog broadband in UK, Citi mortgage and Verizon in the US.

• Elf Atochem - Process engineer

  1999 - 1999 Industrial optimization: I recommended to revamp the heating and cooling system which finally resulted in:
  - a 40% decrease of heating and cooling times,
  - a 10 to 20% productivity increase depending on the chemical reaction

Formations

• Ecole Nationale Des Ponts Et Chaussées (Champs Sur Marne)

  Champs Sur Marne 1997 - 1999

• Ecole Polytechnique

  Palaiseau 1994 - 1997

• Lycée Sainte Geneviève

  Versailles 1992 - 1994

Réseau

• Adrien PEIROTES

• Alexandre HERSANS

• Benoît LE BONHOMME

• Delphine FERRAND

• Herve BRUNET

• Hycham BASTA

• Johan GAUTIER

• Pierre-Yves CALLOC'H

• Pierre-Yves SANCHIS

• Vincent JACQUOT