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Patrice ROMANET

MEAUX

En résumé

Objective:
To share my expertise of more than 25 years in Retail Operations including 10 years in Southeast Asia and Middle East regions, with Carrefour, Casino and Leclerc Groups.

Executive Profile:
Contributed to the setup of more than 50 big box outlets in France, Malaysia, Saudi Arabia and Lebanon.
Expertise in developing Commercial and Merchandising strategies for some of the biggest hypermarkets in France wthin Leclerc Group
Passionate in developing local management to global practices.
Proven track record in rolling out Standard Operating Procedures that:
- reduce inventory level,
- inventory gap,
- improve operations efficiency,
- and enhance shopping experience.

Expertise and attribites:
Day to day retail Operations - Local team development and coaching - Inventory reduction - ERP - Range improvement – Processes & Procedures - New store opening - Store design - Adaptability -

Experiences:

April 2013 till now, GENERAL OPERATION MANAGER
Rahimafrooz Superstores Limited
Dhaka 1212 Bangladesh

17 outlets, 1,000 people, 50 mil USD.

OUTLET PROFITABILITY/COST REDUCTION


SALES INCREMENT,KEEP CONTROL OF COSTS


- Proper and on time ordering for ensure better availability.
- Proper merchandising to save time for customers and team members.
- Enlistment of new products based on market survey and customer demand.
- Conduct weekly market survey to ensure better price as well as better sales
- Outlets will recommend to MKT for outlet based promotion.
- Create the environment of competition for the best outlets performance (comparing previous year/month) and reward them.
Store based committee meeting for cost reduction - packing, wastage and Inventory.
In Monthly managers meeting, managers present performance over view and set way forward strategy to minimize cost


WASTAGE, INVENTORY, PACKING COSTS


KEEP CONTROL OF ALL PROCESS AND PROCEDURES

- Order as per requirement .While making PR, FPR shall
consider the facts like: seasonal, political, promotional, off peak periods etc.
- Using FIFO, Handle with care, using right storage technique.
- Identify and focus on areas where wastage is higher.
- NO unnecessary bulk display for all day long.
- Order as per requirement of foreign fruits and veggie as per locality.
- Perpetual inventory of perishable at every Sunday , Quarterly and year end full store inventory.
- Ensure 100% bar code.
- Discourage cashier for fingering.
- Enhance attention and be more vigilant security personnel.
- Introduce better quality cloth and paper bag.
-Using more cartons. Packing as per process
- Head of cashiers will maintain a register while distribute the cloth and paper Bags among the departments and will do a monthly inventory.



STOCK CONTROL


KEEP CONTROL SHD WITHIN SET BENCH MARK


- Continuous monitoring on ordering process based on movement, Seasonal effects and availability to keep the stock within target.
- Outlet shall use the prescribed format while making PR to avoid stock-out/over stock situation.
- Continuous monitoring on over stock, slowing moving stock and dead stock. Keep informing to category for clear it out.
- Review assortment on the basis of movement and Customer demand.
- Ops shall make a photo booklet with merchandising guide line to ensure Same merchandising all year round
- HOD shall check and update shelf tags regular basis.
- Ops team will inform category for new products from customer feedback and competitors availability.


TRAINING AND CUSTOMER SERVICE


CUSTOMER SERVICE TRAINING & PRODUCT KNOWLEDGE TRAINING


- Identify training requirements for each employee.
- Identify dedicated people and create future leaders.
- Motivating the team members by reward/recognition, appreciation in every monthly floor meeting.
- Provide refresher training session, workshop to aware employees about process and procedure.
Introduce best service person of the store (outlet wise) and reward.
- Established formalin counters at all outlets.
- Outlets shall ensure formalin check during receiving.
- Outlet Conduct formalin check on customer’s demand.
- Coordinate marketing team to conduct customer survey internally to measure customer’s satisfaction.
- Mystery shopper survey.


CLEANLINESS & HYGIENE

- Regular monitoring as per process & Procedure.
- Establish "Clean as you go"


Mes compétences :
Asie
COMMERCE
Distribution
Europe
International
VAE
Category management

Entreprises

  • RAHIMAFROOZ/DHACA/BANGLADESH - Operation Managing Director

    2013 - maintenant
  • LECLERC (successivement Dpts 57 puis 93) - Responsable Non AL.

    2009 - 2012 Responsable Non Alimentaire (BLS/TXTL).
    Reconceptualisation des espaces TEXTILE et BLS, avec en parallèle la réorganisation des achats textile, afin de contenir les pertes de CA.Objectif en partie atteint, 8 mois après la prise de fonction.
    Dès à présent reconsolider et regagner nos parts de marché.
  • CASINO JOHNSTON ( Nouméa Nouvelle Calédonie) - Chef de Secteur NON ALIMENTAIRE

    2007 - 2009 Reconceptualiser les espaces Non Alimentaires.
    Réorganiser les achats et le sourcing, afin de stopper les pertes de parts de marché.
    Formation des équipes aux méthodes d'implantation, aux créations des gammes et assortiments.
    Gestion de compte d'exploitation.
    Rentabilisation des espaces.
  • CASINO BEYROUTH - Chef de SECTEUR PGC

    2004 - 2005 Ouverture de CASINO Beyrouth, (LIBAN) Chef de Secteur PGC ,
  • ORGANISME DE FORMATION SIPCA - Etudiant

    2004 - 2005 "Intervenir en Formation"
  • CARREFOUR EXPATRIATION (Malaisie/Singapour) - Chef de Secteur AL/NON AL

    1993 - 2003 Chef de Secteur TEXTILE TOULOUSE PURPAN, lors du passage d EUROMARCHE/CARREFOUR.
    1995/1998 CHEF DE SECTEUR TEXTILE puis PGC Carrefour JOHOR-BAHRU (Ouverture du 12000 m2 en malaisie),
    Recrutement de l equipe d encadrement pour l ouverture de Carrefour SINGAPOUR.
    1998/2003
    Controleur de Gestion a Carrefour TOISON D OR (DIJON)
    FORMATEUR lors de la Fusion Promodes/Carrefour\Chef de SECTEUR NON ALIMENTAIRE A Carrefour CLAYE SOUILLY 2001/2003
  • LECLERC SAINT ORENS DE GAMEVILLE TOULOUSE - Chef de Secteur Textile

    1990 - 1992 Ouverture du Centre LECLERC Saint Orens de Gameville toulouse 12000 m2 en qualite de Chef de Secteur Textile.
    Preparation de l ouverture de Leclerc BLAGNAC
  • CORA - Chef de Secteur

    Croissy-Beaubourg 1986 - 1990 Chef de Secteur TEXTILE Cora Dunkerque.
  • Carrefour - Chef de Rayon TEXTILE

    Massy 1977 - 1985 Ouverture de Carrefour NICE LINGOSTIERE, en qualite de C. R.

Formations

  • IUT Pont De La PIELLE 1975/1976 (Troyes)

    Troyes 1975 - 1976 TECHNIQUES DE COMMERCIALISATION
  • Lycée Les Arcades, Dijon

    1972 - 1974 Agent Administratif

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