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Assicurazioni Generali
- Head of Marketing
PARIS
2014 - maintenant
Customer knowledge and CRM, Customer data management, Customer research, Competitive intelligence and Voice of the customer
Project management to implement customer strategy (including customer value and retention), Strategic Planning and market-ing performance measurement
Product marketing and services partnership
Conception, implementation and management of client development annual plans for each customer universe and all networks including launch of products,
Conception and implementation of acquisition, multi-sales actions, for each network, including loyalty customer paths
Conception and coordination of affinity approach
Conception and management of communication, commercial edition, merchandising and events for all the networks
Management of a team of 110 people. Operating budgets and IT development resources
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Assicurazioni Generali
- Head of Strategic Marketing and Communication
PARIS
2012 - 2014
Customer knowledge and CRM, Customer data management, Customer research, Competitive intelligence and Voice of the customer
Project management to implement customer strategy (including customer value), Strategic Planning and marketing performance measurement, Product marketing
In charge of creation of “print, mobile and web” tools, Traffic generation on website, Web marketing, Innovation
Communication and events regarding networks
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Assicurazioni Generali
- Head of Sales Promotion
PARIS
2008 - 2012
Conception, implementation and management of a annual ac-tion plan for captive and not captive networks (agents, brokers and salaried network),
Management of product and tools launches, contribution to product design,
Conception and management of communication, commercial edition, merchandising and events for all the networks
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Allianz
- Head of Marketing Product and Services
Puteaux
2007 - 2008
Marketing product design for property and casualties, life insur-ance, pensions and savings, protection and bank for Individu-als, SME’s and Enterprise (product range strategy, product positioning, new product and product revamping, promotions regarding sales or retention, market watch, price sensitivity, commercial edition)
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Allianz
- Head of Marketing for Tied Agent Network
Puteaux
2006 - 2008
Conception, implementation and management of on line and off line acquisition action plan
Conception and implementation of multi-sales and retention actions, including customer relationship
Conception and management of communication, commercial edition, merchandising and events
Customer knowledge contribution
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Allianz
- Head of strategic Marketing for Life and Financial Unit
Puteaux
2001 - 2006
Management of strategic consideration
Management of internal audit
Improvement of customer satisfaction: NPS, customer claims, customer survey
Management of strategic projects and communication (e.g.: value for customer)
