Patricia LEMPEREUR

En résumé

Entreprises

• SpineGuard - Sales & Marketing Director, International

  2009 - maintenant Development and implementation of strategies and actions to accelerate the clinical & economic acceptance of the products integrating the DSG technology to achieve international sales growth objectives.
  Executive Committee member.
  Management of a Product Manager, a Marketing assistant and a Sales Operation Manager.
  
  Sales:
  - Responsible for the sales of company’s products within an assigned geographic territory
  - Manage the distributor network globally for the company (about 40 distributors)
  - Define sales strategy, especially in key countries, in line with international sales growth objectives to drive sales globally
  - Travel to strategic territories to establish key regions and relationships with KOLs
  - 16% growth in units in Q4 2017
  - Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates
  - Preparation of contracts
  - Product registrations
  Management of product portfolio:
  - Identification of new product opportunities and optimization of existing product range
  - Drafting of business plans for new products with ROI estimation
  - Close collaboration with R&D department for the development of new products, set-up of working groups with KOLs and development of long terms relationships
  - Organization of annual meetings with SAB members
  
  Product promotion:
  - Development and set-up of strategies and tactics allowing development of product commercialization in different countries
  - Creation of marketing material (PPT presentations, product brochures, 3D animations…) for representatives
  - Field support with distributors and organization of annual meetings for distributors
  Education:
  - Preparation and set-up of training programs from different supports (animal, cadaver, demo vertebra)
  - Assistance during surgeries to train surgeons
  
  Communication:
  - Advertising campaigns
  - Marketing supports and clinical evidence brochure
  - Website and social networks
  - Annual national & international events and congresses

• MEDICREA - International product manager

  Neyron 2007 - 2009 Responsible for strategic and operational marketing for cervical and lumbar products and for new products.
  Set up a Marketing department
  Development of Marketing tools (sales support material)
  New product developments in collaboration with R&D department and surgeons
  Strategies of product launches (Marketing plan), forecasts
  Product presentation and product training
  Organization of congress and events – Web site management
  Regulatory: Product registrations in new countries

• SpineVision - International Product Manager

  Lyon 2003 - 2007 Responsible for strategic and operational marketing for cervical products (with bone substitute) and for new motion preservation systems.
  New product developments
  Strategies of product launches (global and local adaptations)
  Build up Core Group of surgeons (product development)
  Link between surgeons and engineers to optimize product development
  Surgeries (get feedback and assist surgeon for new items)
  Product presentations (international conventions, local meetings, HQ visits)
  Support sales organization
  Forecasts

• ANRT - Chargé de recherche

  г. Санкт-Петербург 2001 - 2002 ANRT, French National Contact Point for the 5th Framework Program.

• EDAP Technomed - Stagiaire

  1999 - 2000 In 1999 and 2000: 8 month internship
  
  EDAP Technomed, French Company specialized in minimally-invasive medical devices using ultrasound waves for the treatment of urinary stones and prostate cancer.
  
  Business plan about a non-invasive treatment for thyroid nodules, participating in prototype development and clinical trials (5 months). Market study for the treatment of thyroid nodules (3 months).

Formations

• ISTM

  Noisy Le Grand 1997 - 2000 Master of Science
  
  High level school in Biotechnology and Management (M.Sc. level equivalent)
  
  Majors: Biotechnology and Innovative Marketing

• Claude Bernard University

  Villeurbanne 1995 - 1997 University Degree
  
  A two years university degree in Life Sciences
  Majors: Biology and Biochemistry

Réseau

• Aminata GUEYE

• Apolline BETHENOD

• Corinne BOUSQUET

• Didier ZUREK

• Julie POULIQUEN

• Mathieu CHARLEUX

• Maxime CORNIÈRE

• Samira AMARA

• Stéphanie MARKIEWICZ

• Timothée WAQUET