My path follows the product life cycle from its conception to its sale with the advertising it gets.
The retail experience I had at Cartier taught me how retail actually worked, but also how a creation ended in the hands of the consumer.
In marketing development at L’ORÉAL, I had the opportunity to observe how a product takes shape in the hands of marketers: packaging, wording, legal mentions, instructions, market studies for new insights and concepts.
My interest for the product in its global nature urges me to follow the governing principle of its cycle against a backdrop of creativity.
I wish to do my next internship in an advertising agency to observe a creative universe.
Digital and strategic planning are the next jobs I wish to observe during my next professional experiences.
Six months at L’ORÉAL revealed creative potential in my work and way of thinking, would it be in brainstorming or in figuring out concepts out of new insights. This potential I am eager to make the best out of it and sketch my future job with it.
paul.federicisg@gmail.com
+33 (0) 6 59 73 88 11
Please find a résumé bellow.
Mes compétences :
front office
brand analysis
back Office
Rich experience
Reims Management
Merchandising
Marketing
Logistics
Conservatories
Microsoft Office