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Pauline GERMANDE

VIROFLAY

En résumé

I am a dynamic and ambitious marketing professional with international experiences across FMCG industries. Able to quickly understand the values and vision of a brand, my goal is to continue developing my expertise in Brand Management in a fast-paced and international environment where I can use my marketing skills to drive exceptional performance.

Mes compétences :
English
Spanish
Études marketing
Marketing international
Nielsen
Microsoft Office
Marketing produit

Entreprises

  • Groupe Savencia - Assistant Brand Manager

    VIROFLAY 2014 - maintenant • Brand lead for Chavroux, 2nd goat’s cheese brand in the UK (£1.3m, +10%); led the brand relaunch as part of the European wide project: redesign, new recipe, overall project management
    • Creating the annual brand plan for Chavroux including annual budget planning supported by the Senior Brand Manager
    • Managing promotional activities & POS materials for Saint Agur, 1st blue cheese brand in the UK (£10m, +5%)
    • Led consumer research on new Appeteasers flavoured soft cheese (questionnaire, analysis)
    • Responsible for monitoring consumer services
    • Competitors & brands monitoring: analysing competitors performance, monitoring product quality
    through internal weekly tasting, etc.
    • Strong experience in 3rd party agencies management: design, creative, media, digital, promotions
    • P&L management for promotions & NPD opportunities
    • Promotional & distribution strategies defined with the key account manager
    • In-depth quantitative & qualitative market analysis

  • Heineken Ireland - Marketing Manager Assistant

    Rueil-Malmaison 2013 - 2013 FMCG, Brewing company, European leader & 3rd worldwide group
    Key responsibilities & achievements
     Identified key brand opportunities for the 2014 Brand Plan: innovation analysis on the Irish market, global beers segmentation, pricing & promotions analysis
     Supported the organisation of the Heineken Cup, European Rugby Champions Cup, Dublin 2013
     Responsible for monitoring beers visibility in on and off-trade
     Community management across the Facebook social media platform
    Key skills
     Competitive alcohol category analysis for both brand & category manager teams  Cross-functional projects management (sponsoring, quality, communication)

  • AdopteUnMec - Marketing & Communication Assistant

    2012 - 2012 Dating website, leader on the 18-35 years old market
    Key responsibilities & achievements
     Managing competitive intelligence & delivering strategic recommendations
     Monitoring partnerships with student associations & music festivals
     In charge of the online blog content (>1m views/month) & managing the Facebook (200k fans) and
    Twitter (10k followers) pages
     Overlooking the media strategy for digital & print
    Key skills
     Digital marketing & consumer relationship experiences
     Cross-functional working (IT, design, communication, international marketing)

  • Outlander - Marketing & Sales Assistant

    2010 - 2011 Importer & Distributor of baby care items
    Key responsibilities
     Monitoring market analysis & development of marketing materials (brochures, promotions)
     Organising the Baby Fair 2011, Porte de Versailles, Paris
     Business development with grocery multiples

Formations

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