Payal JAJU

En résumé

Entreprises

• Labelium - Chef de projet Media

  Lyon 2017 - 2018 - Definition of multi-lever media plans including media objectives, audiences, budgets, KPIs, in accordance with the client's overall marketing vision
  - Definition of the targeting, in connection with the media consultants, of the possible "story telling"
  - Coordination of the "paid / owned / earned" strategy in relation with the different interlocutors of the client in the respect of the editorial line validated by the marketing of the customer,
  - including content landing pages, "user experience"
  - including taking into account the levers of natural referencing, social networks and emailing actions
  - Tagging plan
  - Follow-up of the various actions, including the monitoring of the on-line and the execution of the campaigns, in liaison with the interlocutors in charge of their management, in order to follow and make respect the schedule and the pre-defined objectives
  - Measurement and monitoring in order to optimize KPIs
  - Issue of reports and report to the client
  - Update and follow-up of the tracking process, in particular through the update and validation of the "URL Builder" tool
  - Regular exchanges, meetings, with the media consultants and the various interlocutors of the client

• Dassault Systemes - Program Manager

  Vélizy-Villacoublay 2016 - 2017 - 360° Campaign management / Optimization /CLE content write up
  - Developing customer journey/Objective/KPI’s for each campaign
  - Marketing levers used: SEA/ Programmatic/ Native ads/ Google AdWords/ Display ads/
  Programmatic/ TABMO
  - Creative agency management :briefing/creative development/ processes/ budget
  - Responsible for pilot campaign launches and media management
  - Tracking digital activities of competitors (Competitor analysis)
  - Optimisation of campaign implementation process with paid agency
  - Responsible for Internal global media training sessions with paid agency

• MAVCOMM CONSULTING PVT LTD - Trainee Account Executive

  2013 - 2013 · My clientele: Audi India, Maersk India, Indiafirst Life Insurance, and Figuractive
  
  · Achievements:
  
  Solely handled the client- Figuractive in terms of media management (Press interviews
  and media coverage)
  
  Responsibilities:
  1. Assist with media relations, including pitching, researching and scheduling interviews.
  internships: 2. Assist with organization of executive photos, photo opportunities and events
  3. Assist with building and maintaining relationships with both local and national media
  4. Assist with building and maintaining press kits
  5. Assist with following-up with the members of the media to track and ensure client
  placement
  6. Assist with proofing written materials for style, grammar, etc.
  7. Assist with developing, maintaining and using marketing database, which includes
  Client and prospect information, mailing lists, access to client publications, etc.
  8. Monitor all forms of media
  9. Schedule and coordinate speaking engagements, appearances, photo shoots,
  and other special events ,

• Genesis Burson marsteller - Marketing and communications intern

  2012 - 2012 Marketing and communications intern, GENESIS BURSON MARSTELLER (Public
  28th Sept 2012 Relations firm)
  
  · My clientele: Lakme Fashion Week, Omega, Gas Jeans, Todywalla Auctions, and
  Tourism New Zealand.
  
  · Achievements:
  
  Responsible for major media success for Todywalla auctions event- coverage for the
  client in over 7 leading newspapers in India
  
  Responsible for management of press kit and media invitation list (200+) for Lakme
  Fashion Week- India's biggest fashion week.
  
  Responsibilities:
  1. Assist with media relations, including pitching, researching and scheduling interviews.
  internships: 2. Assist with organization of executive photos, photo opportunities and events
  3. Assist with building and maintaining relationships with both local and national media
  4. Assist with building and maintaining press kits
  5. Assist with following-up with the members of the media to track and ensure client
  placement
  6. Assist with proofing written materials for style, grammar, etc.
  7. Assist with developing, maintaining and using marketing database, which includes
  Client and prospect information, mailing lists, access to client publications, etc.
  8. Monitor all forms of media
  9. Schedule and coordinate speaking engagements, appearances, photo shoots,
  and other special events ,

Formations

• Université Panthéon Sorbonne (Paris I)

  Paris 2016 - 2017 Master 2

• Istituto Marangoni

  Paris 2013 - 2015 Master of Arts

Réseau

• Ethan BOCCARA