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Philippe GEELHAND

BRUSSELS

En résumé

With over 17 years international experience in various sales and management positions in challenging markets, my focus is to increase shareholder value through strategic business development. I am attracted to the dynamics of understanding business models - including operational and commercial implementation - in a senior management role, a business development function or a consulting mission.

Geographical specialist:
Russia & CIS, Eastern & Central Europe, Northern Europe, Germany, UK, USA

Mes compétences :
Prince 2 Accreditation
Business development
Corporate Strategy

Entreprises

  • VINCI Park - Interim Manager & Sales Director

    2013 - 2013 www.vincipark.com, a French based global player in the area of parking and urban mobility, part of the VINCI Group (concessions and construction industries), transforming its customers' parking experience and creating innovative parking solutions for over fifty years, 700M EUR sales, 12.000 employees

    Main Geographies: Belgium
    Job Description:
    - Responsible to develop a 25M € business
    - Project analysis (ROI of parking concessions, investments and service contracts)
    - Public sector tenders and offers
    - Negotiation with real estate investors
    - Launch of Street-marketing actions
    - Key account management
    - Member of the Executive Management Committee;
    - Reporting to the Managing Director Belgium
  • ETC NV/SA - Management Consultant & Sales Director

    2010 - 2013 www.etc.be, a Belgian based IT firm, developing, marketing and servicing management solutions for the hospitality industry, including POS and bar monitoring systems, 9M EUR sales, 75 employees:
    Main Geographies: Belgium, France, Netherlands, Scandinavia, UK and Middle East.
    Job Description:
    - Responsible to develop a 7M € business in the area
    - Definition of the Strategy and the Mission in cooperation with the management team and owners
    - Aligning business solutions (portfolio) and growth fundamentals
    - Defining local and international sales strategy
    - Managing an international subsidiary and distributors and Coaching and guiding the sales team (8 members) - Implementation of CRM Microsoft Dynamics
    - Defining yearly objectives and budgets
    - Member of the Executive Management Committee
    - Reporting to the Managing Director and the majority shareholder
    - Major Achievement: turnover increase + 6%, EBIT +19%
  • GP-M CONSULT - Partner

    2010 - maintenant Strategy
    Performance improvement
    Structuring and developing sales organizations
    Customer Strategy & Marketing
    Business Development
  • Accor Services NV/SA - Sales Director

    2008 - 2010 www.accorservices.be, a French based business, bringing to companies and communities creative and rewarding solutions for individual well-being and collective performance (employee and public benefits, rewards and motivation, meal vouchers, ...), 850M EUR emission volume, 80 employees:

    Main Geographies : Belgium & Luxemburg.

    Job Description:

    - Managing an 850M EUR business related to "employee benefits";
    - Leading the sales department: motivating, coaching and guiding a team of 30 sales people, key account managers, account managers and telesales;
    - Creating, launching and implementing B2B2E motivation tools;
    - Designing a new a business model for electronic meal vouchers and the related sales strategy;
    - Member of the Executive Management Committee;
    - Reporting to the Managing Director Belgium & Luxemburg and the Paris based HQ. ;
    - Major Achievement: exceeding 2009 sales objectives (revenue + 5%, new clients +8%) in a
    recession period (major raise of unemployment rates) and successful launch of eco-vouchers;
  • The Fountain Group - International Sales Director

    2005 - 2008 www.fountain-group.com, a Belgian based enterprise; (Euronext Stock Exchange - FOU), specialised in beverage supply to small and medium companies, based on a unique recurrent business concept, 35M EUR sales, 250 employees:

    Main Geographies : UK, Germany, Russia, Central and Southern Europe, Nordic Countries, Middle-East & Africa.

    Job Description:

    - Full P&L -and management- responsibility over the Region ROW;
    - Managing International Subsidiaries of the Group;
    - Business Development;
    - Restructuring the local distribution network (independent national licensees and dealers);
    - Initiating and implementing strategies on the different international markets;
    - Leading a team of 5 persons and 28 country managers (affiliates and independent distributors);
    - Defining yearly objectives and budgets;
    - Financial and Commercial Reporting to the CEO;
    - Major Achievement: although decreasing market: stabilized sales and significant increase of EBITDA.
  • Indisclosed - Free-lance consultant

    2005 - 2005 Guiding a Belgian based tooling company in launching its operation in Russia: market research, evaluation of market potential and strategies (writing the business plan), appraisal of tax- and legal environment, first product commercialisation.
  • SOS Children's Villages - Organiser, planner, rider

    2004 - 2005 A solo motorbike journey (18.500 km) through Russia and Central Asia. The objective of the expedition was to collect capital for SOS Children's Villages, an association that improves the situation of poor and needy children.

    The project has generated financial support for the charity organisation to build additional orphan's houses in Almaty, Kazakhstan.
  • IMI Cornelius Ltd. - Area Manager

    2000 - 2004 www.imi-cornelius.com, a UK based engineering group operating in 2 main areas, fluid controls (pneumatics, severe service valves and indoor climate) and retail dispense (beverage dispense and merchandising systems, 650M EUR sales, 6000 employees:

    Main Geographies : Russia, Belarus, Ukraine, Baltics, Poland, Hungary, Czech Republic, and Nordic Countries.
    Job Description :
    - Transform worldwide strategic objectives in regional tactical action plans;
    - Business Development;
    - Coaching and guiding country managers (direct sales and local distributors); - Developing tailor-made cooling and refrigeration solutions;
    - Reporting to the Regional Director EMEA.
  • Bosal NV - Area Sales Manager

    1998 - 2000 www.bosal.com, a Belgian based manufacturer of automotive components (exhaust systems, catalytic converters, tow-bars and industrial racking systems), 750M EUR , 6000 employees:

    Main Geographies : CIS (countries of formal Soviet Union), Nordic Countries, Northern Africa and Asia.

    Job Description : - Prospection & Set-up of the international distribution and sales organizations;
    - Business Development & Marketing (market research, customer support, organisation of exhibitions);
    - Reporting to the European Sales Director.
  • ATC NV - Network Product Promoter

    1997 - 1997 a European distributor and trader in computer components.

    Main Geographies : Belgium

    Job Description :
    - Start-up and Development of the network division;
    - Direct Sales and Client Support Services

Formations

  • Coach, Europe, Solvay Business School (Brussels)

    Brussels 2006 - 2007 Master in Management

    Academic Director, Prof. Bayens - Solvay Business School,
    key courses: international strategy, marketing management, marketing of services, supply chain management, advanced finance, people management & leadership.

    Final Thesis: ``From Defensive to Strategic Acquisitions: Definition of Qualification and Selection Criteria (commercial and
    financial), a Fountain case''.
  • Université Catholique De Louvain-La-Neuve (Louvain La Neuve)

    Louvain La Neuve 1993 - 1996 Master in applied economics (IAG)

    Degree in Applied Economics, ( 09/1993 - 08/1996 ) ``Institut d'Administration et de Gestion'', Université Catholique de Louvain-la-Neuve, key courses: finance, international strategy, accounting, marketing, production management.

    Final Thesis: “Strategic Development of Cellular Telecommunications in Russia”.

    (Magna cum Laude)
  • Vrije Universiteit Brussel (Brussel)

    Brussel 1990 - 1993 Bachelor in Economics

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