2014 - maintenant• Designing the site architecture and launch strategy
• Content production for the website and its partner brands
• Editorial content creation, processing and distribution through various media: Website, Facebook, Twitter, Instagram ...
• Optimization of tunnel conversion, SEO, SEM and traffic acquisition strategy
Telfrance
- Marketing Assistant
2012 - 2013• Monitoring the Plus Belle la Vie (PBLV, French TV show) digital ecosystem (designing and implementing a beta
version for an Android/tablet application in cooperation with Orange, performance analysis of the PBLV game on Facebook and the official PBLV website, looking for new partners)
• Monitoring of content marketing transactions with customers, including LA ROCHE-POSAY (L’OREAL), BEBE CONFORT
• Development / adjustment of marketing tools for TV-show licensing
• Product placement monitoring within fictions produced by Telfrance (Citroën, MOTOROLA, MICROSOFT, TEISSEIRE, L'OREAL ...)
• Establishing a licensing forum (KAZACHOK)
Draftfcb
- Assistant to the Head of customers
New York2009 - 2010• Management of the Customer interface
• Active involvement in work for the client (arranging meetings, brainstorming, working on creative briefs, drafting recommendations, preparing budget estimates, ...)
• Implementing the launch strategy of NIVEA products
• Strategic thinking for NIVEA on issues related to beauty and hygiene
• Media competitive intelligence on the beauty and hygiene industries
• French adaptation of the international TV and press campaign
