With my educational and professional background in Luxury Marketing and Branding, I am able to employ Luxury Brand Marketing concepts and apply them to everyday products, I excel at helping brands to develop their own unique identity and then communicate that effectively to diverse customer groups.
Sophisticated in a wide variety of business scenarios-from manufacturing to sales and marketing –I possess diversified experience in multiple international markets.
Proficient at executive communication , I can speak well at levels of an organization and facilitate an effective conversation among all facets of product development .In today’s rapidly-changing, fast growing business world , successful brands must marketed to an ever increasing diverse population, and my cross-cultural background makes me the perfect voice that finds the right way to speak to that customer .
Having succeeded at identifying new methods of communication relevant to specific international demographics and encouraging communication by listening to emerging markets/demographics, I developed such strengths as:
-Identifying and quantifying the product mix.
-creating captivating visual designs.
-Identifying new markets.
-Forecasting new trends.
-Evaluating points of distribution.
-Assessing cost effectiveness.
-Using analytics to monitor results.
-Performing ground-work research.
-Translating strategy into implementation.