2011 - maintenantMy Love Affair is an agency founded by Cathy Guetta and Raphael Aflalo, specialized in the entertainment industry whose aim is to develop relations between artists and their fans in order to enable advertisers to better promote their brands.
Therefore, the agency manages web advertising media buying on the signed artists websites, as well as on their official pages on social media platforms (Facebook, Twitter, Foursquare, etc?).
We also links brands directly to personalities, using different means of communication like endorsement, product placement (in music videos, podcasts, etc.), event partnerships (parties, sampling, etc.) and premium services (micro-payment: exclusive content, gaming, goodies, merchandising ...).
OMNICOM MEDIA GROUP
- Directeur Général en charge du digital
boulogne billancourt2009 - 2011
I BASE - DIGITAS (Groupe PUBLICIS)
- Co-fondateur , Directeur general
1999 - 2007Leader français de la publicité et du marketing interactif,
I base est conseil sur des problématiques de recrutement, fidélisation et d’analyse répondant au développement d’une stratégie Internet.
