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Raphaelle BURGER

PARIS

En résumé

Experienced Digital Project Manager with a demonstrated history of working in the media industry, with a broadcast and OTT focus over the past years.
Strong skills in Digital Strategy (web, mobile, homedevices), Product Management, and Marketing Strategy.

Mes compétences :
Google analytics
Stratégie digitale
Gestion de projets internationaux
Webmarketing
Marketing produit
Mobile marketing

Entreprises

  • beIN SPORTS - Senior digital project manager

    2012 - maintenant CREATION & LAUNCH OF DIGITAL PRODUCTS for channel birth:
    - Definition of the digital strategy and brand positioning on all digital platforms (web, mobile, tablet)
    - Technical specifications and designs validation
    - Providers management: development and advertising agencies
    - Website and apps editorial animation

    FIFA WORLD CUP 2014 PROJECT MANAGEMENT
    - OTT service launch (beIN SPORTS CONNECT) in line with technical and CRM teams
    - Full rework of beIN SPORTS applications (mobile & tablet, iOS & Android)
    Internal & external COORDINATION on all digital solutions: web and broadcast editorial, CRM, marketing, advertising, distribution, PR, technical

    OPTIMISATION & EVOLUTION of all beIN MEDIA GROUP digital products (France, Mena, USA)
    - Leading project manager on mobile, tablet, and homedevices (game consoles, smart TV) applications

    MANAGEMENT of digital project manager & web editors

  • Blüpan Entertainment - Digital Marketing Manager

    2010 - 2012 MOBILE PRODUCTS MANAGEMENT for Webedia group
    - Mobile website rework and creation of iOS and Android applications for Pure People
    - Audience/data/ads sales performance follow up and analysis
    - Coordination of all actions on mobile products between Webedia, developers and advertising agency

    CREATION & LAUNCH of mobile apps in entertainment

    SOCIAL MEDIA MARKETING (mainly FACEBOOK):
    - RFP answers & clients management: Le Monde.fr, Easy Voyage, NIVEA

  • Mondadori France Digital - Mobile marketing product manager

    Montrouge Cedex 2008 - 2010 MOBILE STRATEGY DEFINITION of each brand: Grazia, Closer, Télépoche, Autojournal et Top Santé

    MOBILE PRODUCTS MANAGEMENT
    - Creation and launch of mobile sites and applications (iPhone, Androïd, Bada, Java)
    - Animation and promotion of sites and applications
    - Audiences development
    - Audience/data/ads sales performance follow up and analysis

    COORDINATION of marketing (web et magazines) and technical teams, MSOs, developers and advertising agency

  • SFR - Mobile marketing ad sales product manager

    2006 - 2007 ADS SALES MARKETING
    - SFR Wap site «Vodafone live !», audiences follow up and analysis, strategic recommendations
    - Market researches
    - Creation of all commercial supports

    PromosLive SFR (promos & contests service)

  • Magic Garden Events - Junior Project manager (intern)

    2005 - 2005 Event communication

    Followed project:
    - Techno Parade 2005
    - Burn (Coca-Cola) roadshow

  • Publicis Dialog - Agence Stella - Junior Project manager (intern)

    2004 - 2004 Event communication

    Followed projects:
    - PR launch new brand Nescafé Spécial Filtre
    - Street marketing NES / NESFUSION
    - B2B animations / shows for HP Computers

Formations

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