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Raysa HIMELFARB

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En résumé

Meet CLAP

In 2014, HDB Technology created CLAP with the intention of building, through a mobile application, an innovative channel between B2B and B2C brands with their clients.

Simply and quickly, the application reads products’ identity cards, making available for final users information and documents about these goods, any time and according to their needs.

Moreover, for the companies the solution is designed to connect easily to their systems, meaning more opportunities, without creating one more step to their process. Clap aims to improve the enterprises’ after sale service and to deliver statistics through a business intelligence tool that can help them to know more about their market and clients. It is also a platform to improve their relationship with the customers and to communicate offers and new products.

Market

Distributors and manufactures acting in B2B and B2C markets in the sectors of IT, Home Appliances, Hi-fi, Images & Sound, Sport & Leisure equipment, HVAC, among others.

Video

This video shows the solution in a B2C situation:
https://www.youtube.com/user/clapyourdevice

Contact

Phone: +33 07 82 51 51 54
E-mail: r.himelfarb@hdb-technology.com ; raysa.himelfarb@gmail.com

Entreprises

  • HDB Technology - Marketing Executive

    saint brevin les pins 2014 - maintenant

  • Textual Serviços de Comunicação - PR Executive

    2012 - 2013 PR Executive on Globo TV's account in the areas of special events and websites, strengthening the brand perception with the Brazilian media. Tasks included, among others:

    > Providing information to the media - press releases, notes and additional info;
    > Relationship building with journalists and key company’s partners.
    > Coverage and coordination of external large cultural and sports events;
    > Elaboration and implementation of strategic plans;
    > Organization of press meetings;
    > Crisis management;
    > Analysis of results and elaboration of reports.

  • Textual Serviços de Comunicação - PR Assistant

    2010 - 2011 Before assuming Globo TV’s account as PR Executive, I started in the company as an intern. Main tasks:

    > Elaboration of press releases, notes and mailing lists;
    > Dealing with journalists in a daily basis;
    > Training new interns;
    > Responsible for the clipping and reports production.

    Clients: Globo TV, Coca-Cola Brazil, The British Chamber in Brazil (Britcham) and Ultimate Fighting Championship (UFC).

  • Instituto Rogerio Steinberg - Marketing and Communications Assistant

    2009 - 2010 As an intern, the tasks were:
    > Monitoring and production of internal publications (newsletters, letters and press releases, marketing e-mails, among others);
    > Updating and developing the Institute's website;
    > Creating advertising pieces;
    > Supporting organization of internal and external events.

Formations

  • Ecole Supérieure De Commerce

    Rennes 2013 - 2014 Master in International Marketing

  • PUC - Faculdade (Rio De Janeiro)

    Rio De Janeiro 2008 - 2011 Bachelor in Communications

Réseau

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