Reine WILLING

En résumé

Entreprises

• Agency 19-03 - Fondatrice

  Paris 2007 - maintenant 19-03 is a marketing company specialised in creating high quality partnerships between major brands and artists. Our customer references are Tommy Hilfiger, Lancaster, Greenpeace or Remy Martin. We help our clients in the research of brand ambassadors, co-branding requests for limited editions and licencing. Our actions range from strategic consulting with benchmark partnerships marketing concept, contract negotiation and roll out. Our wide range of renowned projects include limited edition bottles for Cointreau with Dita von Teese and Alexis Mabille or advertisements for Philips and the fashion designer Hussein Chalayan and Nivea with Manish Arora.
  

• SponsorClick - International Sponsorship Account Director

  2004 - 2007 Conducting study Sponsorship Marketing - Benchmark
  Strategy consulting, design and 360° activation marketing plan partnership / celebrity
  Research of partners, definition of price & contract negotiations
  Implementation field, assistance to subsidiaries, development tools support, ROI calculation

• British American Tobacco - Concept Development Manager - Lucky Strike

  Boulogne-Billancourt 2000 - 2004 Responsible for the strategic development, concept, implementation, management and budget for the project Ambush marketing "Formula 1 Ambush" at Monaco GP to counter Marlboro

• NW Sports Communications - Account Executive Sponsoring - Canon Europe

  1999 - 2000 Responsible for the establishment, organization and development of medium from any Canon activation around its partnership with the UEFA Champions League for its 16 countries

• Heineken - Sponsorship Executive

  1997 - 1999 Implementation and monitoring of projects of international sponsorship, media development and feasibility studies for HK Corp & its various subsidiaries

Formations

• Université Paris-Sorbonne

  Paris 1992 - 1997

Réseau

Pas de contact professionnel