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Robert ELOY

RUISELEDE

En résumé

Specialist of BtoB in aluminum extrusion business and all related activities such as surfaces treatments and all kinds of mechanisations on the aluminium profiles for more than 20 years.
The last 6 years I became specialist in chemistry for building: insulation, roofing, waterproof solutions in membranes and liquids, facades, tiles glues and sealing solutions.

Team building and work in team are my ways of working.
Enthousiam and communication are the cement for good relationships
Experience in following up direction and key account customers
Experience as Sales Director and leading functions over a complete commercial team ( intern & extern )

Specialist in new desing and launching of new projets ( most famous was the aluminium frame for the renovation of the Atomium in Bxl with the company Belgometal in Belgium )

Flexibility and disponibility are my strength's
Working very hard and absolute determination are my tools for beeing successful.

Managing Director of my own Sales agency in France until 01/09/2011. ( and further in charge as Administrator until 10/2012 )
Leading and coaching a technico-sales manager dealing with the distribution in Benelux and France of polyamide and Abs profiles, thermo-plastic extrusions and co-extrusions, and also gaskets in Epdm and Tpe

Interested? Please call me +32 496 29 98 15 ( Belgium )

Mes compétences :
Sales manager
Sales director
R&D and Technological Innovations
Team building
Team management
Network management
BtoB
Networking !!!
Extrusion
Synthetic Resins > Coating Resins
Product Development
Synthetic Resins > Thermoplastic Resins
Technical support
Aluminium

Entreprises

  • Mapei Belgium. Based in Grâce-Hollogne ( - Sales and Technical Advisor

    2017 - 2019 7 core business activities, 162 building solution's)
    World leader in chemicals and waterproof building solutions. Founded in 1937 and having 82 productions plant's on 5 continents in 35 countries 9.000 employees with 12% working in R&D
    Sales and Technical Advisor East and West Flanders
    Generalist for building material retailers. Follow up of 58 customers. Focus on regaining credibility/reliability and rebuild strong commercial partnership's with lost customer's. Technical advices to customers of customers.
    After 6 years and work of former commercials I managed to increase the turnover for more than 25%.
  • Sika Belgium- Based in Nazareth Belgium ( - Sales a Technical Advisor

    2015 - 2017 Sika Belgium- Based in Nazareth Belgium (60 employees and 5 core business activities)
    chemicals and waterproof solution's. Present in 92 countries 60 production plant's 18.000 employees.
    Sales and Technical Adviser Belgium.
    Involved in Business Development for department Roofing. Follow up existing customers and development new partners.
    Focus on building owners on architects and building contractors (up to class 8). Responsible of Key Management Project's.
    Have been in contact with Delhaize, Lidl, Aldi, Scania, Materne... for projects up to 55.000m²
  • Hammerer Aluminium Industries GmbH - Area Sales Manager

    2013 - 2015 Alu casting, extrusion and mechanizations. Group of 4 companies (Austria, Germany and Romania) 680 employees. Specialized in automotive and train building, gloss alloys and technical profiles.
    Area Sales Manager Benelux and France.
    Prospection Benelux and France in order to gain market shares in the specific activities of the company.
    Special profiles with high added value (mechanizations and surface treatments as anodization and powder coatings)
    Regain contact with former customers in order to restart them as business partners.
    Reporting to the Sales Director in Austria.
  • Metales Extruidos Valladolid - Area Sales Manager

    2011 - 2013 Responsible of the market of the Benelux and North of France
    In charge of starting up new commercial activities in aluminium extrusions in architectural and industrial sectors
    Start and following up of Key Accounts ( more than 20 in less than 12 months for a potential over the 1.000T )
    80 to 90% of the time spend in prospections
    Introduction of the "one stop shop" concept:
    Aluminium extrusion, mechanization and surface traitements as powder coating and anodisation and also finished products brand of the compagny as architectural aluminium systems and structural systems of installations for solar panels.

    Now active searching for a new challenge because of the near bankrupcy of the Spanish company...
  • Metales Extruidos - Area Sales Manager

    2011 - 2013 Full integrated Aluminum Extrusion Company with surface treatments insulations and mechanizations
    350 employees
    Area Sales Manager Benelux and North of France. Reporting to the Sales Director Export
    Starting up brand new commercial activities on a total new market

    * Achievement : more than 20 new customers on less than 14 months with a potential 1.400T aluminum profiles and surface treatments ( target of 4.2M EUR of new turnover on starting market)
    * Responsible of: targeting new market shares in architectural industrial and renewable energies sectors
  • E2BS Diffusion - Administrator

    2007 - 2012 First charge as Managing Director until 09/2011
    1/1/2007 Creation of a commercial agency with 2 associates.

    Necessity to get into business with the French market working form a French compagny.

    Getting in the same compagny the competances and the experiences of 2 independant sales managers involved in connected en related business; aluminium extrusion of profiles and extrusion of insulations themobreaks out of polyamide and abs profiles.

    We were agents for the company Alfa Solare form Italy.

    Consolidation of existing commercials relationships and creating new customers. From 0.48milion€ to 2.2milion€ turnover in 3 years.

    Working with one employee in charge of the following up and the external sales activities sinds March 2010. ( first in France and now also in Belgium)

    01/09/2011 end of my mission as Managing Director and futher in charge as administrator until october 2012.

    01/10/2012 I left the company because of the stop the commercial agency activities at 1/01/2013
  • Boal Aluminum NV - Sales Manager

    2007 - 2011 Aluminum Extrusion Company for Belux and France. 120 employees
    Freelance Sales Manager Belux and France- Reporting directly to the CEO in Holland

    * Achievement: regain the position of the company on the French market. On average 12 new customers each year. Personal budget of 5.800T (18M EUR )
    * Responsible of: Sales Planning and commercial strategy. Leader of 5 Area Sales Managers (one in Belgium and 4 in France). Follow up of the Corporate and Direction customers. Negotiations of volumes contracts at CEO level. Technical support for design and development of new profiles mainly for architectural applications with more insulation and also for renewable energies
  • E2BS Diffusion - Sales Manager

    2007 - 2012 Own created commercial agency with 2 business partners and one Technical-Commercial assistant
    Sales Manager and in charge of the Direction of the agency

    * Achievement: Turnover form 0.48M EUR tot 2.2M EUR for Italian contractor
    * Responsible of: Freelance management at Boal Aluminum as main activity
    * Starting up a new market for thermoplastics products of the company Alfa Solare in Benelux and France.
    * Introducing the new insulations concept for architectural profiles by changing Polyamide by ABS and Epdm by Tpe. Introducing the PP foam concepts for better thermic performance of windows and doors. (2.5kms of specifics thermo breaks in the structure of the Atomium Bxl)
    * Engagement and training of a Technical-Commercial assistant
  • Boal Aluminium nv/sa - Freelance Sales Manager

    2007 - 2011 1ste year as reponsible for a part of the Belgian market.
    2de year Sales Manager France en Belgium in charge of recruiting and the formation of 4 new area sales managers for France and one for Belgium
    Until 4/08/2011 responsible for the following up of key accounts and part of the direction customers in Belgium and the developpement of new customers in West-Flanders, Namur, Liège, and Luxemburg.
  • E-Max Aluminium - Area Sales Manager

    2003 - 2007 In charge of the following up of a few existing customers but 90% busy with prospection and developpment of new business
    in aluminium extrusion.
    First as employee and then as freelance Sales Manager as responsible for Belux and North of France maket
    Mostly busy with architectural and industrial customers
    Results: form nearly 0T tot more then 2.000T on 36 month in almost only 'margins' customers.

  • Aluminum Extrusion - Area Sales Manager

    2003 - 2007 E-Max Aluminum - based in Dilsen-Stokken ( Company for Benelux Germany and France
    for Belux and France - Reporting to the Sales Manager
    * Achievement: form 0 to 2.000T in less than 3 years in almost only 'good margins' customers.
    * Responsible for: 10% follow up customer and 90% pure prospection mainly in France
    * Targeting new kinds of activities consuming big volumes of aluminum profiles
    * Starting up the group Zarges-Tubesca as most important customer in France.
  • Colors NV - Sales Manager

    2002 - 2003 Responsible in Benelux and North of France for the sales and marketing departement of a aluminium powder coating plant.
    Developping new customers as gammist, aluminium extrudors and companies dealing with architectural applications.
    At that time Colors Nv was owned bij Aliplast Goupe
    Result: amost dubbing the turnover on 10 months
  • Colors Nv - Sales Manager

    2002 - 2003 Surface treatments of aluminum profiles powder coating following Qualicaot
    Sales Manager Benelux and North of France- Reporting to the General Manager.

    * Achievement: doubling the turnover on less than 12 months
    * Responsible for: the commercial department and targeting new customers mainly in aluminum extrusion, aluminum systems dealers and company busy in architectural business
  • APP sandwich panels - Sales Manager

    1998 - 2002 * Starting up most important customers as Van Beveren, Group
    APP (aluminum sandwich panels company) - based in Manage Benelux- reporting to the General Manager
    * Achievement: the company became the most important producer of aluminum sandwich panels in the South of Belgium. Quadrupling of the turnover in less than 3 years from 0.6M EUR to 2.4M EUR
    * Responsible for: creation of a brand new commercial department, market studies, searching opportunities for launching new designs and new technical concepts
    * Starting up customers form architectural, packaging, industrial and even automotive sector
  • Hydro Aluminum - Sales Rep

    1995 - 1998 Hydro Aluminum (Most important Belgian Aluminum Extrusion company) - Raeren (Belgium)
    Belux-reporting to Sales Manager
    * Achievement: turnover of 3M EUR and realization of the highest margins of the company
    * Responsible for: 20% follow up customers and 80% starting new business from prospections mainly in industrial and accessory in the architectural sectors
  • Boal Aluminum NV - Sales Rep

    1993 - 1995 Boal Aluminum NV - based in Moorsele- Brussels and Wallonia-reporting to the General Manager
    * Achievement: turnover form 0 to 2.3M EUR and starting up corporate customers in architectural business
    * Responsible for: prospection and installation of 70 new customers in industrial and architectural sectors. Last working day I contracted 150T orders for the company before leaving to the competitor.
  • A&RB Moncarez - Sales & Marketing Consultant

    1991 - 1992 Advertising agency in my village 1st work experience
    Sales & Marketing Consultant

    * Creation editing and monitoring advertising activities and translation of leaflets or books on arts
    * Designer and creator of the Snoeks "Pub Box" for the company Ducaju

Formations

  • Roets & Laevens Partners (Venlo)

    Venlo 1996 - 1996 Diploma

    SALES STRATEGIES AND TECHNICAL- ROETS& LAEVENS PARTNER, Venlo (Holland)
  • Haute Ecole D'Enseignement Supérieur De Namur - Iesn (Namur)

    Namur 1988 - 1991 Distribution Marketing
  • HEC - ULg Ecole De Gestion De L'Université De Liège (Liège)

    Liège 1987 - 1988 1ère candi
  • Institut Saint Aubain (Namur)

    Namur 1980 - 1987 Sciences/ mathématiques

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