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RATP Dev and Mr Mom
- Marketing Strategy and Stay at home Dad
2010 - maintenant
After the birth of our child, my partner and I moved to France for professional and life style reasons and to be closer to my partners' family. As a result of this life change I have became the primary carer for our young daughter.
On a needs basis providing marketing strategy advice to RATP Dev Corporate and RATP Dev Italy on pre tender and tender submissions to operate and manage public transport operations in key international markets
Looking to return to full-time work now our daughter has commenced school
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RPPM - AMT Genova
- Marketing Strategy, Communication, Projects and Insights
2006 - 2010
AMT Genova, was the first private-public partnership in public transport in Italy delivering integrated public transport services across the City of Genoa. During my tenure I worked across key marketing, communication and infrastructure initiatives as a direct report to the CEO and Director of Client Services under the auspices of Transdev Italia, a business development arm of Transdev (France)
• Marketing and communication plans
• Marketing project management
• Brand development and management
• Research, audit and strategy evaluation
• Monthly, quarterly and annual evaluation of the marketing commercial performance
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RPPM - VicHealth, Triple R Broadcasters, Dusk Productions, Terrasphere Productions
- Marketing Strategy, Projects and Insights
2004 - 2006
Company Description
After a successful marketing career, I was offered various roles to work with some of Australia's leading brands in their respective sectors, as well as working on some exciting initiatives in their early embryonic stages. The only way to do this was to work as an independent consultant. Hence RPPM, my marketing and communication consultancy initially based in Melbourne Australia.
• Brands worked with: Victorian Health Promotion Foundation (VicHealth) / Triple R Broadcasters / Dusk Productions / Terrasphere Productions - AWME (Australasian World Music Expo)
• Services provided: Strategic marketing and communication planning / Marketing project management / Brand development and management / Campaign development and management / Business development / Event development and managent / Research, audit and strategy evaluation / Advocacy strategy and campaign development
Detailed Description
• Development of marketing and communication plans to promote health promotional programs and a how to kit for health promotion partner organisations - VicHealth
• Development of a range of initiatives to diversify and grow Australia’s largest and leading not-for-profit independent community radio broadcasters revenue base long-term – Triple R
• Concept development and presentation of the Australasian World Music Expo, Melbourne Australia Clients
• Research, evaluation and development of an advocacy strategy and subsequent plan to take forward the active transport platform as part of the organisational strategic plan 2007 – 2010 - VicHealth
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Melbourne City Mission
- Marketing & Community Relations Manager
2002 - 2004
Overview
Melbourne Citymission was widely recognised across the Welfare Sector as a leader and innovator in the provision of services and support to the most marginalised in the Melbourne (Australia) community. The marketing, communications and fundraising strategy was completely revisited and realigned under my tenure providing the impetus for sustainable long-term results.
Initiatives
The development and implementation of a marketing and communication strategy to build the profile and improve the long-term fundraising position, which included:
* Development and implementation of a new visual identity strategy to reposition Melbourne Citymission as a leader and an innovative community organisation to existing and emerging market segments - the introduction of a sub brand strategy across 6 service areas and 50 programs;
* Restructure of the marketing and fundraising department to realise the plans and objectives as set out in the marketing and communication strategy;
* The diversification of all fundraising programs; and
* Overhaul of the advertising, promotion, media and public relations across all of the marketing and fundraising activities including appeals, donor acquisition campaigns, corporate development, special events, etc.
Achievements/Outcomes
* 33% improvement in fundraising outcome from budget position 2002/03 financial year;
* Return on fundraising investment increased by 12%;
* Restructure of the marketing and fundraising department creating a new community relation and communication teams to drive the branding and corporate identity review and upgrade;
* Development and diversification of the events portfolio and direct marketing which improved the awareness, fundraising and reversed the rate of donor database atrophy into a position of growth and acquisition.
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Yarra Trams
- Business Development Manager
1999 - 2002
Overview
Yarra Trams, a Transdev and Transfield services partnership, operated 50% of the tram service in Melbourne as part of the State Government privatisation of public transport, only later assuming the management and operation of the entire tram network in Melbourne due to their performance.
Initiatives/Outcomes
* Reposition public transport as part of an industry marketing body and steering committee working on the public transport rebranding and upgraded information delivery platforms (creation and roll out of the Metlink brand);
* Drive the new vision for public transport (Trams) across all stakeholder groups including state and local government, user groups and the broader general community;
* Liaison with developers, public servants and the community to identify network expansion opportunities;
* Liaison with State and Local Government on key initiatives and major project deliverables
Key Projects / Achievements
* Tram 109 program: Major infrastructure upgrade project employing techniques and innovations from successful European models on the Port Melbourne to Mont Albert Route that drove a new vision for public transport in Melbourne, which is still driving infrastructure development today.
* Introduction of Low Floor Trams & Superstop program: Latest state of the art trams and supporting infrastructure that provided a new level of service and amenity to customers that operated on the new Tram 109 program.
* Information Upgrade Initiatives: Major infrastructure improvement program at key locations improving customer amenity and information delivery across the public transport network - real time information, trip planners and upgrade of all customer information.
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Healesville Sanctuary
- Marketing Manager
1997 - 1999
Overview
Located in the Yarra Valley, Healesville Sanctuary is part of Zoo's Victoria and is one of Australia's leading wildlife, education and conservation centres winning state and national tourism words
Role/Initiatives
* Development and implementation of Healesville Sanctuary Marketing Plan, including the development of business and marketing plans for Healesville Sanctuary profit centres in
* Increase visitation by identifying key market opportunities and developing new products and services to rejuvenate the product offer
* Responsible for the development and implementation of focused research and subsequent marketing activities to primary and secondary target audience segments to identify and capitalise on emerging market opportunities
Achievements
* Real growth in visitation 1997-99 , while general visitation trends of other major competing attractions in Metropolitan Melbourne were in decline
* Creation of a series of events, promotions and initiatives which generated publicity 10 fold the initial advertising and promotion investment exceeding all visitation/participation projections
* Relationship development and management - strategic alliances and partnerships with Eastern Energy, Schweppes, Cadbury, Streets, Australia Post, Fox FM, Network Ten, TT FM, Triple R, The Age, Mt Buller Ski Lifts, Peregrine Adventures, Local Government, Community Aid Abroad ;
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Davids Timber
- Assistant Manager & Marketing
1994 - 1997
Responsibilities
• Direct report to Directors of the company, developing and coordinating all marketing programs, channel programs and promotional activities.
• Responsible for the development of products in accordance with objectives and marketing plans - developed a new successful range of garden grade timbers, and brand extensions of existing range.
• Development and implementation of focused research and subsequent marketing activities to primary and secondary target audience segments.
• Responsible for gathering and analysis of all competitive product and promotional information, accessible to the Director on a real-time basis.
• Responsible for development and implementation of updated computer systems improving maintenance of records and customer related data base information
Achievments
• Real growth in annual turnover for first two years of strategic plans 23%.
• Developed a new successful range of exterior garden grade timber products - the catalyst in identifying and capturing new core markets – 8% of company growth
• As part of the company’s redirection, developed corporate id documents, tender documents, and targeted marketing and promotional campaigns, resulting in securing large supply contracts with local authorities, civil construction companies, and garden suppliers – 15% of company growth
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Resort Enterprises Group - Arlberg Hotel
- Bar Manager & Assistant Hotel Manager
1990 - 1993
Company Description
Overview
Seasonal ski resort in the Alpine area of Victoria, Australia consisting of a 60 room 3 star mixed accommodation, including serviced appartments and hotel rooms with bars, restaurants, disco and live music venue and ski hire
Responsibilities
• Initially employed as a bar person, I was promoted to a Shift Supervisor, Assistant Bar Manager then Bar Manager
• Bar Manager during the ski season and onsite hotel manager in the off season
• Supervision of over 50 staff including all bar, restaurant service staff and security during the ski season
• Stock control and rostering of bar staff
• Onsite hotel manager during the off season coordinating and supervising all staff
