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Nameloop
- Head of Content and Marketing
2015 - 2015
In charge of the whole marketing strategy, planning and execution - and the editorial calendar.
Building plans, creating visuals, copies and messages. Developing the reach and engagement of the brand and the
adoption of the product
I also manage Nameloop's presence and community on social media.
A Twitter account grown to a current 5000+ followers, a Facebook page (1400+ likes) and the blog as the main platforms.
We also have a YouTube channel, LinkedIn page and Google+ presence.
Creation (blogging, copywriting), curation and publishing of content for the Nameloop blog, our weekly newsletter and
social channels.
I am working on global communications and public relations.
Nameloop's user base covering 50+ countries. The company got press coverage in the UK, in France (review and interview)
and Eastern Europe while engagement and interactions extend to the USA and Australia. We also got featured on Product
Hunt and drawn online attention from key players in the startup - and investment - ecosystem.
I also work alongside our CEO on the development of business and general relationships and partnerships.
Looking after event management and organization - or participation.
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Samuel Pavin Group Ltd
- Freelance - Startups, marketing, réseaux sociaux
2014 - maintenant
Business & brand management consulting. Internal & external customer experience. Marketing, marketing strategy and
content marketing. Strong focus on social media marketing and community management. Strong history in project
management and program development. Ecosystem development and event management. Copywriting and translation,
English and French. Website : http://samuelpavin.com Twitter : @SpgroupLtd
Achievements :
Recently handled the translation of a whole website from English to French.
Brand audit (website and social media) with more findings and recommendations given after a 30 minutes audit than a 60-
pages audit by an actual consultancy company.
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IBM
- Freelance consultant & business development
Bois-Colombes
2008 - 2014
Business development and marketing consulting. Project management, program management and event management.
Copywriting and translation (English/French).
``Coffee consulting'' with startups and would-be entrepreneurs.
IBM by Manpower
Subject Matter Expert - PartnerWorld
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IBM
- Marketing Resource Manager & Startups Program Leader
Bois-Colombes
2008 - 2015
Recruitment and Business development, in collaboration with the IBM ``Ecosystem Development'' team, dedicated to
partnering with ISVs (Independent Software Vendors) and management of current partners (channel and business
partners - distributors, resellers, integrators, etc.). Consulting and building of marketing strategy and plans with IBM's
partners.
Creation of yearly business/marketing plans with partners. Influenced revenue generated ranging from tens of thousands to
hundreds of thousands Euros, depending on partners.
Long term partner relations - and business - development, as part of pool of IBMers, for reseller and distributor, to grow the
revenue to about 4 millions Euros and from thousands to millions, respectively.
Management of the co-marketing funding requests, plans, campaigns and deals generated, for the whole IBM IDR France
team.
From the administrative and process side of things, taking over the campaigns management and reducing the number of aged
claims (among which one being 6 months old) to zero within four months while handling new campaigns requests.
Internal and external consulting about the global partnership program
Assistance/expertise to both partners and IBMers on the partner program (PartnerWorld), tools usage and management of
the relations with dedicated support teams
Leader, for France, for the building, launch (March 2010) and management of the IBM « Global Entrepreneur » initiative.
An initiative and partnership program aiming at providing support and network around the entrepreneurial community
(ibm.com/isv/startup)
I built the foundations, partnerships and community (engaging national organizations) within 3 months (deadline for the
official worldwide announcement).
I recruited an average 30 startups per year in the program (with a ``boutique approach vs volume). Met an average 100+ per
year.
And made IBM a full-fledged member of the startup community in France
Organization and management of IBM SmartCamp France. One-day event dedicated to startups.
Created, organized and managed the French IBM SmartCamp. Growing from non-existing to a 100-200 attendees event over
the years and an event acknowledged by the entrepreneurial ecosystem.
Community Management for the Global Entrepreneur France initiative. Launch and edition of the IBM Global
Entrepreneur France blog and newsletter (monthly). Social media presence and development.
Created the IBM Global Entrepreneur France blog and co-launched the Twitter account (@IBMEcoDEvFr). Grown from zero to
1300+ followers for the Twitter account (in 2.5 years) and around 4,500 views for the blog (in French).
Freelance consulting
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IBM
- Marketing Resource Manager
Bois-Colombes
2006 - 2008
Providing expertise on IBM partnership-related questions. Handling of distributors, resellers and all types of business
partners in regards to their business or partnership relation with IBM. From sheer partner program specifics to incentives
and revenue.
Day to day team leadership. Advice provided to team members, on site (30+ people) and remote team (Slovakia, about
10 people) and handling of French team performance review.
European focal point for IBM's Global Solutions Directory.
Overall, customers/partners service and satisfaction
We reduced the metrics by more than half while satisfaction (external AND internal) grew to an all time high.
I received a 99% satisfaction vote by the team members managed
My performance in this job got me the position of Marketing Resource Manager, in France, in about five minutes.
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Arval
- Business & sales advisor
2004 - 2006
Consultancy on the building of a new commercial department dedicated to small businesses and independent workers.
Group work on planning, defining packages and sales strategy.
Business advisor with special role for foreign customers accounts. Advisor to junior employees.
I was also still having this middleman role between our customers and garages providing the cars which did imply keeping
and building a network of trusted contacts and having strong negotiation skills.
Closed the largest deal signed for 400,000+ Euros (vs an average of 40,000) with further orders to follow.
Signed with clients from Sweden, Belgium, Germany, Italy and Spain while translating the contracts in English for the
company.
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Arval
- Sales Assistant
2002 - 2004
Portfolio management for key accounts and handling the invitations to tender.
Doing customer acquisition (for small businesses) mostly on the phone and through replies to incoming email requests.
Acting as deputy branch manager and validating the quotes built by the sales team.
Providing specific expertise and consulting about utility vehicles - choices, configurations.
Acting as the middleman between corporate customers (customers) and garages (providers).
Handled the reply to the yearly invitation to tender for the group PPR (Pinault Printemps Redoute) over the summer holidays.
For their whole vehicle fleet (thousands of vehicles and options). Won.
Became the go-to person regarding utility vehicle, not only internally and for customers but even from brand sales persons
thanks to a very extensive knowledge built, from scratch, on the job.
