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Samy MESSAOUDI

Paris cedex 16

En résumé

Motivated, conscientious and always willing to learn in order to fulfil my role to the highest standard, I am an enthusiastic individual who enjoys a challenge.

Strong communicator, I enjoy working and interacting with people.
Rational, I like to focus on web analytics using KPIs to adapt your digital approach, in a view to improve your ROI.

Proven ability to innovate and deliver highly impactful digital marketing campaigns. Coordinated key suppliers, motivated and managed the operational digital teams to achieve the production of digital experiences and contents according to planning and budget.

Mes compétences :
SMO
Digital marketing
SEO
Web marketing
Gestion de projet
Cahier des charges

Entreprises

  • Adobe - Field marketing manager (B to B) - Adobe Marketing Cloud

    Paris cedex 16 2015 - maintenant Reporting to the Senior Marketing Manager EMEA, my mission is to:
    - Manage the French marketing budget, plan events, implement and monitor campaigns in France
    - Organize exhibitions, seminars, webinars, user conferences, partner events…
    - Manage and negotiate supplier contracts for marketing services
    - Drafts direct marketing communications (emails, brochures, event signage, web content...)
    - Supports stakeholders in the preparation of their PowerPoint presentations for our seminars
    - Creation and animation of marketing programs that convert prospects into customers

  • hexpress ltd. - Digital Marketing Manager

    2014 - 2014 Cliquez pour modifier la description du posteClinique online providing drug for the European Market

    • Devising strategies to drive online traffic and leads

    • Plan and execute various digital display, SEO/SEM, social, email, and display advertising campaigns

    • E-mailing Marketing:
    Support the business to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns
    - Email: customers, leads and cold lists
    - Email results: Compile, analyse, and deliver email report and insights

    • SEO:
    - Create backlink and disapprove backlink to get out of a google penalty
    - Content restructuration on-site
    - Write articles and SEO pages

    • Analytics & Conversion Optimisation:
    - Set-up of a live chat tool to reassure customers
    - New design and A/B testing

    • Customer service

  • A-musing reality - Co-fondateur

    2012 - 2013 A-Musing Reality is a guerrilla marketing and Augmented Reality agency

    • Write/Develop/Execute a business plan
    • Fundraising
    • Team and company management
    • New business development and presentation during exhibition and trade show
    • Strategie on how to grow the company and company’s positioning, marketing and advertising,
    • Create, manage, and track multiple projects, including developing project scope and maintaining project schedules to ensure on-schedule development

    • Facilitate communications between the internal teams(e.g. product development, marketing) and external partners
    • Analyse, research, recommend, and implement processes and systems
    • Iterative process: Launch quickly, learn quicker

  • Avantgarde - Assistant chef de projet web marketing, content et community manager

    lyon 2012 - 2012 Avantgarde is an experiential marketing agency

    • Le Petit Marseillais: Project Management, Events Set-up into the High Speed Train (TGV) Paris-Marseille; Worked on the creation and writing of communication messages and contents for several Facebook application (HE4, “ça sent bon l’été, “letter à la cellulite”), community management, web monitoring, writing creative and technical brief.

    • Orange Telecom: Mobile application to connect together the “12 ème homme” community.

    • Sosh: strategic recommendations, benchmark and brainstorming to organize an event and an application for the “Ride sessions” community

  • Elephante Agency - Assistant Digital Manager

    2011 - 2011 Brand content & digital strategy

    • Biotherm: Website testing

    • Iro: Content integration on the website

  • Overgame - Marketing Consultant

    2010 - 2010 Video Game retail store

    • Ergonomic and user-friendly website’s audit
    • Search Engine Optimization (SEO) and Social Media Optimization (SMO)
    • Event organisation to increase the brand notoriety

  • Jechange.fr - Analyste trafic/ R.O.I

    ESTILLAC 2010 - 2010 Search engine optimization assistant for the French multi-service price comparator

    • Linkbuilding strategy
    • Ranking and traffic analyst
    • URL tag planning

Formations

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