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Sandra BAREIL

SANTO DOMINGO

En résumé

Expert in Marketing, E-Commerce and Organization Development.
Strong experiences within the tourism industry, with a worldwide perimeter.
Driven by Profitability and Team Spirit.
Ability to manage multicultural teams, located in different offices.
Fluent in English, Spanish and French. Wiling to travel.

Strengths : able to handle a large volume of work, highly organized, reliable and positive ! I enjoy challenges. I show initiatives and make decisions.

Mes compétences :
Marketing
Marketing online
Acquisition de trafic
Web
E-tourisme
Web marketing
Service Client
E-Commerce
E-marketing
CRM
Marketing Produit
Stratégie
Tourisme
Web analytics
SEO
SEA
Management

Entreprises

  • Very Smart Trip - Founder

    2016 - maintenant
  • Nouvelles Iles - Strategy & Marketing Director

    St François 2011 - 2016 Main missions :
    - Global Strategy : audit of teams, processes, organization and financial KPIs.
    - Marketing & E-Commerce (9 people) : website evolution (correction of bugs, optimizations after A/B tests), webanalytics, online media, SEO, CRM, social networks, partnerships with providers and tourism offices...
    - Product Management (6 people) : selection of products (lodgings, transferts, car rentals, receptives...), negociation of prices, availabilities and special offers, coaching of travel agents, support for customer care and marketing services.
    - Customer Service (4 people) : management modifications of stay, hotline, customer opinion and claims, calls of customers before departure...
    - Call-Center (3 people) : reception of calls, commercial calls campaigns to recruit new customers, clic to call, clic to chat...

    Main skills developped : leadership, strategic vision, management of multicultural teams, coordination of internal teams (IT, back-office, commercial...), negociation.
  • Club Med - E-Commerce Manager

    Paris 2007 - 2011 Main missions :
    - Coaching of the 27 e-commerce country managers for online media, SEO, CRM and social network issues ;
    - Rebuilt of the website (surveys, benchmark, functional specifications, tests, user training, internal communication...) ;
    > Creation of a multichannel customer care account "My Club Med"​ with a new loyalty program "Great Members" ;
    > Setting up of the webanalytics tool : Adobe Omniture

    Main skills developped : coordination of multicultural teams, leadership, organization.
  • Groupe Pierre & Vacances Center Parcs - Web Marketing Manager

    Paris Cedex 19 2005 - 2007 Main missions :
    - Definition of eCRM strategy and operational roll-out : newsletters, games, evolution of the CRM database, trigger emails ;
    - Animation of the website : merchandising, creation of landing pages, email collection...
    - Management of online B2B partnerships (Lastminute, Expedia...) : prices, offers, special offers... ;

    Main skills developped : negociation, working with internal teams (IT, yield, marketing...), management of e-marketing agencies.
  • Disneyland Resort Paris - Web Marketing Assistant

    Chessy 2004 - 2005 Main missions :
    - Creation of online supports to launch marketing campaigns : newsletters, banners, affiliation ads... ;
    - Coordination of radio, press and street-marketing operations ;
    - Negociation of special offers with Yield Management department.

    Main skills developped : marketing efficiency, team spirit, analytics.
  • Mc Donald's - Manager

    guyancourt 1998 - 2003 Part-time job during my 5 years of graduate school studies (30h/week)

    Main missions :
    - Management of operational teams in the restaurant : cashiers, cookers, cleaners...
    - Marketing contact for the headquarters : setting up of marketing operations (communication, decoration, training for employees...)
    - Development of events : shows, kids birthdays...

    Main skills developped : management, customer service, operational marketing.

Formations

  • University Paris I Pantheon-Sorbonne (Paris)

    Paris 2003 - 2004 Master's Degree
  • Clark University (Massachusetts)

    Massachusetts 2002 - 2003 MBA Marketing International, Boston, USA
  • University Paris I Pantheon-Sorbonne (Paris)

    Paris 2000 - 2002 Master's Degree
  • Paris 4 University

    Paris 1998 - 2000 Bachelor's Degree

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