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Very Smart Trip
- Founder
2016 - maintenant
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Nouvelles Iles
- Strategy & Marketing Director
St François
2011 - 2016
Main missions :
- Global Strategy : audit of teams, processes, organization and financial KPIs.
- Marketing & E-Commerce (9 people) : website evolution (correction of bugs, optimizations after A/B tests), webanalytics, online media, SEO, CRM, social networks, partnerships with providers and tourism offices...
- Product Management (6 people) : selection of products (lodgings, transferts, car rentals, receptives...), negociation of prices, availabilities and special offers, coaching of travel agents, support for customer care and marketing services.
- Customer Service (4 people) : management modifications of stay, hotline, customer opinion and claims, calls of customers before departure...
- Call-Center (3 people) : reception of calls, commercial calls campaigns to recruit new customers, clic to call, clic to chat...
Main skills developped : leadership, strategic vision, management of multicultural teams, coordination of internal teams (IT, back-office, commercial...), negociation.
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Club Med
- E-Commerce Manager
Paris
2007 - 2011
Main missions :
- Coaching of the 27 e-commerce country managers for online media, SEO, CRM and social network issues ;
- Rebuilt of the website (surveys, benchmark, functional specifications, tests, user training, internal communication...) ;
> Creation of a multichannel customer care account "My Club Med" with a new loyalty program "Great Members" ;
> Setting up of the webanalytics tool : Adobe Omniture
Main skills developped : coordination of multicultural teams, leadership, organization.
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Groupe Pierre & Vacances Center Parcs
- Web Marketing Manager
Paris Cedex 19
2005 - 2007
Main missions :
- Definition of eCRM strategy and operational roll-out : newsletters, games, evolution of the CRM database, trigger emails ;
- Animation of the website : merchandising, creation of landing pages, email collection...
- Management of online B2B partnerships (Lastminute, Expedia...) : prices, offers, special offers... ;
Main skills developped : negociation, working with internal teams (IT, yield, marketing...), management of e-marketing agencies.
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Disneyland Resort Paris
- Web Marketing Assistant
Chessy
2004 - 2005
Main missions :
- Creation of online supports to launch marketing campaigns : newsletters, banners, affiliation ads... ;
- Coordination of radio, press and street-marketing operations ;
- Negociation of special offers with Yield Management department.
Main skills developped : marketing efficiency, team spirit, analytics.
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Mc Donald's
- Manager
guyancourt
1998 - 2003
Part-time job during my 5 years of graduate school studies (30h/week)
Main missions :
- Management of operational teams in the restaurant : cashiers, cookers, cleaners...
- Marketing contact for the headquarters : setting up of marketing operations (communication, decoration, training for employees...)
- Development of events : shows, kids birthdays...
Main skills developped : management, customer service, operational marketing.
