Qualitative research in BtoB (English and French).
Consultant in sales and marketing BtoB :
- Marketing and communication strategy
- Understanding of customer satisfaction and defining of operational action plans
- Qualitative market research
- Quali-quanti marketing research in order to understand and quantify in percentages (e.g. a market segment or customer satisfaction)
- Improve employer branding
- Coach and motivate your commercial team as well as giving them a method
- Coach head of start-up in setting up and developing their business
- Train your commercial team in sales management
- Train your commercial team on how to write an efficient commercial proposal
Teacher in sales, marketing and market research at Institut d'Internet et du Multimedia (Pôle Léonard de Vinci, La Défense).
Representative for NGO Business Professional Women (working in gender equality in professional environment).
Mentor for Cyberelles for 2014 Power Starter Contest (Valérie Lachavanne, L6Mag).
Biography:
Since 1997, I have been advising companies in sales and change management, in London and Paris. I organized change management programs for commercial teams (Connex Veolia Environment, EDF et Orange), including organisational and socio-cultural diagnostics, training in sales and in writing commercial proposals.
I also worked as Account Director for Ipsos (market research) and I have conducted a refurbishment project for Eurostar stations ("Best Public Space", Design Week Award, and "Best Project of the year 2003", FX Award).
Prior to that, I was a journalist in London for Service News.
Initially, in 1990, I started as a corporate lawyer in mergers and acquisitions in New-York and Paris in a multi-cultural environnement.
Mes compétences :
Commerciale
Sondages
Vente