Sarah DE CASTRO

En résumé

Entreprises

• Bsharp.io - Senior Content Strategist

  2015 - maintenant Creation of brand voice. Implementation of all marketing and communications content: Blog & social media, investor presentations/speeches, all text for website, advertising, tagline. Emailing campaigns: strategy & content.
  

• Lectra - Editorial Project Manager

  Paris 2013 - 2015 Content creation for the fashion marketing division, including video, promotional customer
  testimonials, white papers and text for web. Areas of expertise: change management, 3D
  digital technology, fashion industry transformation and digital disruption. Social media
  manger: Twitter, Lectra Fashion Blog and designing social media strategy for up-coming
  website linking fashion students and companies.

• MitoQ Ltd - Communications Manager

  2011 - 2013 Market specific strategic planning, digital content management (video, social media, texts, website), optimization of opportunities and contact network. Creation and edition of output. The organization of the brand launch at Cosmeeting Paris.

• Reed Business Information - Journalist and Editor

  2008 - 2011 Market specific analysis, writing, pitching, liaising with International team. Co-creator of reports featured on French news television. Articles for fashion and beauty trade press wwd.com & CosmeticNews.

Formations

• Auckland University Of Technology (Auckland)

  Auckland 2011 - 2011 Master 1
  
  International social media

• The University Of Auckland / Te Whare Wananga O Tamaki Makaurau (Auckland)

  Auckland 2000 - 2003 Licence
  
  Linguistics

Réseau

• Cecilia RUBIN

• Fabienne HINDRÉ

• Frederic QUEVA

• Iris POIRIER DE BAILLIENCOURT

• Julie ETIENNE

• Nathalie CLAVIER

• Rhonda CAMPBELL

• Sylvana MARTEL

• Violaine GUIONIE

• Xavier ZUNIGO