Menu

Sarah DE CASTRO

PARIS

En résumé

• BRAND CONTENT CURATION & CREATION: WRITING, TRANSLATION & EDITING, VIDEO, IMAGE, PODCASTS.
• STRATEGIC STORYTELLING: BRAND VOICE (B TO C, B TO B, B TO INVESTOR)
• EDITORIAL OUTPUT: BLOG, WEBTEXTS, TAGLINES, ADVERTISING, ETC.
• SOCIAL MEDIA: STRATEGY, IMPLEMENTATION & DAILY MANAGEMENT


•Web content: creation, planning, management
•English mother tongue
•Social media
•Strategic communication planning
•Public relations
•Blog:Array

Mes compétences :
Communication
Digital
Digital Media
Éditorial
Langue maternelle
Média
Stratégie

Entreprises

  • Bsharp.io - Senior Content Strategist

    2015 - maintenant Creation of brand voice. Implementation of all marketing and communications content: Blog & social media, investor presentations/speeches, all text for website, advertising, tagline. Emailing campaigns: strategy & content.

  • Lectra - Editorial Project Manager

    Paris 2013 - 2015 Content creation for the fashion marketing division, including video, promotional customer
    testimonials, white papers and text for web. Areas of expertise: change management, 3D
    digital technology, fashion industry transformation and digital disruption. Social media
    manger: Twitter, Lectra Fashion Blog and designing social media strategy for up-coming
    website linking fashion students and companies.

  • MitoQ Ltd - Communications Manager

    2011 - 2013 Market specific strategic planning, digital content management (video, social media, texts, website), optimization of opportunities and contact network. Creation and edition of output. The organization of the brand launch at Cosmeeting Paris.

  • Reed Business Information - Journalist and Editor

    2008 - 2011 Market specific analysis, writing, pitching, liaising with International team. Co-creator of reports featured on French news television. Articles for fashion and beauty trade press wwd.com & CosmeticNews.

Formations

  • Auckland University Of Technology (Auckland)

    Auckland 2011 - 2011 Master 1

    International social media

  • The University Of Auckland / Te Whare Wananga O Tamaki Makaurau (Auckland)

    Auckland 2000 - 2003 Licence

    Linguistics

Réseau

Annuaire des membres :