Sébastien DUFFAIT

En résumé

Entreprises

• DR. MARTENS AirWair : France / BeNeLux - Marketing Manager France & BeNeLux

  2012 - maintenant Management of the Marketing Function at the French / BeNeLux subsidiaries of the Dr. Martens brand.
  
  - Brand Communication Activity (including digital activity)
  - Social Media Activity
  - PR Activity (including the management of external resource)
  - Product Placement
  - Consumer Engagement Events
  - Consumer insights
  
  Feedback and input into the central marketing development calendar to ensure that retail marketing requirements are included within the central campaign and tactics development.
  
  Working in conjunction with sales to develop and implement a French and Bénélux 3rd party wholesale communication plan that includes:
  
  - Trade Activity
  - Sell In Material
  - 3rd Party In-store POS
  - 3rd Party co-op marketing programmes
  - Trade Shows & Regional Trade Shows

• GPG Company / Dr. Martens / Hunter / Dickies... - Responsable Marketing Communication Relations Presse

  2003 - 2012 Marketing manager au sein de GPG Company, distributeur d'un portefeuille de marques de footwear / bagagerie / textile.
  
  Missions :
  - Définition et application du plan marketing
  - Analyse de marché
  - Analyse des tendances / product input
  - Cobrandings (Comptoir des Cotonniers, Zadig & Voltaire, Jean-Paul Gaultier, Yojhi Yamamoto, Aides…),
  - Développement d'outils d’aide à la vente
  - Organisation d'événements / salons professionnels
  - Relations presse : en direct ou via des agences (Morozzo, Zmirov, Polhem)
  - Marketing Retail : 3 magasins Dr. Martens, 1 magasin d’usine (Mc Arthur Glen) et shop-in-shops (Galeries Lafayette, Bon Marché).
  - Digital : réseaux sociaux / participation à un projet de site B2B
  
  Portefeuille GPG Company : 2 divisions
  - Mode : Dr. Martens / Dickies Footwear / Hunter / Vagabond / Xti
  - Sport : Pony / World Industries / Keen /
  
  et précédemment : Diesel, Replay, Pepe Jeans London, Trezeta, Clae, Mexx, Gant USA, Vision Street Wear.

Formations

• Université Besançon Franche Comte DESS "Banque et Entreprise"

  Besancon 2000 - 2001 Gestion / Management

• University Of Kent At Canterbury (Canterbury)

  Canterbury 1998 - 1999 European Studies
  
  Durell Institute for Conservation and Ecology

• Groupe IMEA IMEA

  Besancon 1996 - 2000

• Groupe IMEA (Besancon)

  Besancon 1996 - 2000

• Lycée Armand Peugeot (Valentigney)

  Valentigney 1996 - 1996