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Serge LEPRINCE

  • NORAKER (69) - Dispositifs médicaux
  • Marketing manager

Lyon

En résumé

COMMERCIAL & MARKETING MANAGEMENT
Experienced in sales management and marketing, I am recognized by sales forces and support functions.

A career that is being built to serve different industries and multiple markets (Automotive, Railway, Energy, Leisure, Medical Devices,...), with the common denominator being products and services with a technical content.

My singularity is also:
- Commercial strategy
- Business management & projects
- Key account management
- Support of sales forces
- Training in sales methods
- Creation, deployment of CRM
- Trade marketing, sales support tools
- Corporate and commercial communication.

I like to immerse myself in a market then restore a relevant strategy and effective operational tools.

I dare to innovate by borrowing methods from BtoC to adapt them to BtoB contexts, and challenge distributor network strategies.

I want to take people (collaborators and customers) along. I am recognized for my abilities to structure, to give meaning, to grasp issues, to mobilize.

My interest is in the functions of sales management, to carry the ambitions of a voluntary company, to bring operational efficiency with strategic sense, to make sales and marketing more effective.


sergeleprince@yahoo.fr
+33(0) 6.60.17.43.21

Entreprises

  • NORAKER (69) - Dispositifs médicaux - Marketing manager

    Marketing | Lyon (69000) 2020 - maintenant Health - Medical devices - Dpt 69
    Healthcare institutions (clinics, hospitals) and distributors market
    Member of the Board and responsible for the quality process
    Strategy, Business et methods stucturation, Marketing and communication efficiency
  • MCR (07) - GROUPE STS - Composites pour Automotile et Industries - Sales and Marketing Manager

    Commercial | Tournon-sur-Rhône (07300) 2018 - 2020 STS Group subsidiary - Plastics - Automotive and Industries - Composites - Dpt 07
    BtoB - Markets of transport equipment manufacturers (automotive, rail) and electrical equipment providers
    Management of business strategy and development, Responsability of OEM's, Responsible for sales tools and new corporate identity
  • Oasys Consultants Lyon - Bilan de compétences

    Lyon 2016 - 2017
  • CONDAT LUBRIFIANTS (38) - Chimie - Industries et distribution - Lubrifiants - BtoB - Business Unit Market Manager

    Commercial | 2010 - 2016 Chemistry - Industries and distributors - Lubricants - Dpt 38
    BtoB - Markets of automotive, railway, energy, Leisure...
    Market portfolio Turnover €10m - Product portfolio Turnover €22m
    Strategy and monitoring of the B.U. 18 markets - Management of the 14 B.U. sales representatives - Responsible for key accounts and coordination
  • LIMA ADHESIFS (87) - Distribution - Consommables techniques - BtoB - Chef des ventes France Est

    Commercial | Lyon (69000) 2009 - 2010 Distribution - Technical consumables - Dpt 87
    BtoB - Industry market
    C.A. portfolio of 4m€ - Management of 5 sales representatives
  • R.T.O. Filiale TOTAL et RENAULT TRUCKS (69) - Automobile - Pièces de rechange - BtoB - Marketing and Communication Manager

    Marketing | Saint-Priest 1999 - 2008 TOTAL & RENAULT TRUCKS subsidiary - Automotive - Spare parts - Dpt 69
    BtoB - Market of truck dealers network and road hauliers
    Member of the Board - Marketing and communication budget of 300 K€/year
    Management up to 4 people
    Impulse and implement a new trade maketing
    Challenge the strategy of the distributors network on a €40m business.
  • R.T.O. filiale TOTAL et RENAULT TRUCKS (13) - Automobile - Pièces de rechange - BtoB - Business Manager South-East area

    1995 - 1999 TOTAL & RENAULT TRUCKS subsidiary - Automotive - Spare parts - Dpt 13
    BtoB - Market of truck dealers network and road hauliers
    €3m portfolio
    Manage 15 departments (action plans, results, budgets)
    Animate 50 distributors and 20 salespeople
  • SPIR COMMUNICATION (13) - Publicité - BtoB - Sales Man

    1994 - 1995 Advertising - BtoB - 13
    Develop a client portfolio.

Formations

  • IAE

    Nice-Sophia Antipolis 1991 - 1992 MASTER 2 - Marketing
  • Fea

    Aix En Provence 1989 - 1991 MASTER 1 - Commerce International

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