-
Myself
- Actuellement en recherche de mission/fonction
2012 - maintenant
Quinze années d'expérience en marketing, publicité et communication, au service du secteur privé (Publicis, McCann Erickson) et du secteur public (Gouvernement et Agence pour l'Innovation de la région de la Campanie, Italie). Conseil et top-management indépendant.
-
Research and Innovation Regional Agency - Campania Innovazione
- Corporate Marketing and Communication Director
2009 - 2012
Worked alongside management board; set-up and headed marketing and communication department. Annual budget € 200.000.
Streamlined business processes and structures for finance, administration and human resources
Managed communications staff of seven full-time members
Designed marketing and communications strategies
Supervised overall communication master plan from execution to monitoring and reporting
-
Publicis Group (Italy and France)
- Accout Director
2000 - 2008
Managing Director (Naples)
----------------------------
Coordinated a consortium of seven partner firms for Campania Tourism marketing, promotion and communication program. Budget € 20 millions for two years.
Set and started-up regional office in Naples
Supervised financial and administrative tasks
Managed a staff of ten full-time members
Covered Southern Italy area for new business development
Account Director (Milan, Rome, Paris)
--------------
Managed several portofolio: Sara Lee, Saipo L'oréal, Henkel, Fidelity Investment and French Ministry of Transport (Sécurité Routière)
Coordinated communication campaign process
Represented liaison between client, external providers and agency team
