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Shruti RAJ

Darmstadt

En résumé

Mes compétences :
user experience
performance analysis
cross training of engineers and increased understa
branding
Visual Basic for Applications
Traffic Flow
SDL
Responsible for storyboard
Microsoft Office
Merchandising
Interwoven
Extreme Programming
C++
Android

Entreprises

  • Merck KGaA - Digital Marketing Specialist

    Darmstadt 2016 - 2017 • Responsible for creating and executing digital marketing programs for Merck’s “purple projects” which aim to integrate Sigma Aldrich and Merck’s new branding and product portfolios

    • Internal Consultant for Global Marketing team - Worked with Campaign & Product Management teams to increase web traffic and business through SEO/ SEM, behavioral targeting, social media strategy, in-site merchandising, web redesigning – traffic flow to desired pages increased 25X from revamped pages

    • In charge of developing program effectiveness dashboards to assess channel performance, track key performance indicators and provide actionable recommendations to internal stakeholders

  • Solvay - Digital Strategy Analyst

    Paris 2015 - 2016 • Solweb project: Assisted in developing a strategy to revamp the web platform for better user experience and service offering via enhanced search tools and rich marketing content

    • Trend expert: Proved valuable in building a digital strategy for Solvay by analyzing trends and competition, derived insights from large data sets, and identified opportunities to advance digitally

  • Schneider Electric - Digital Insights Specialist

    Rueil Malmaison 2015 - 2015
    • Published newsletters on the intranet platform, evaluating digital marketing trends, third platform technologies

    • Responsible for storyboard designing and performance analysis of the corporate website resulting in decrease of website issues by a fourth and Go Live of new CMS a month in advance

  • Samsung Electronics - SENIOR SOFTWARE ENGINEER

    Saint-Ouen Cedex 2011 - 2013 * First window into the corporate world, gave seminars and trainings to senior, mid-level and junior
    colleagues across various Android functions resulting in cross training of engineers and increased
    understanding among modules

Formations

  • EMLyon Business School

    Ecully 2013 - 2016 MSc in Management

    * Dissertation/ Mémoire: The significance of blending digital and physical marketing techniques to
    differentiate by creating unique customer experiences for the growing Millennial market

  • RV College Of Engineering (Bangalore)

    Bangalore 2007 - 2011 Bachelor of Engineering

Réseau

Pas de contact professionnel

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