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Shutian FU

Montpellier

En résumé

Mes compétences :
Microsoft Office
Microsoft Excel
english
Microsoft Word
Adobe Photoshop
Microsoft PowerPoint
Fashion
WeChat
Manage marketing campaigns
Manage planning
lead management
Marketing Campaigns
Benchmarking
Social Media Marketing
Software skills
Web Analytics
eMarketing
Social Media
Adobe Illustrator
PrestaShop
WordPress
Baidu tuiguang
Google Adwords
Google analytics
Baidu tongji

Entreprises

  • Vu Du Web - Project manager

    Montpellier 2018 - maintenant • Website
    
 - Manage content and publication
    - Implement SEO, SEA actions (BaiduTuiguang) 

    • Social media
    - Create the account on Chinese social media (Wechat / Weibo)
    - Develop community and make the best engagement strategy
    - Create publications and campaigns for customers, monitor and optimize budgets (Weibo/Wechat)
    • Analysis
    - Make reporting and monitor tables on the evolution of missions 

    - Analysis performance reports (social networks, BaiduTuiguang, BaiduTongji)

  • Lexon Design - Collection Assistant

    2018 - 2018 • Select collections with CEO
    • Coordinate with European designers and Asian suppliers
    • Study different projects with designers (follow-up models, package)
    • Select suppliers for different projects (price / quality / deadline)

  • _alchimie_ - Project Assistant

    Aubervilliers 2016 - 2016 • Work with Global Markets Director build，grow business internationally and follow
    new projects
    • Analyze benchmark and competitiveness
    • Create Storyboards/banners and Provide proposals
    • Manage planning/ Analyze ROI & CPA
    • Coordination with the various stakeholders (IT, product, content) locally and abroad
    • Follow the roadmap

  • nouvelle d'europe - Online Marketing Assistant

    2015 - 2016 • Manage marketing campaigns (newsletter, e-mailing, online content, lead management)
    • Publish content on social media official accounts
    • Test and analyze marketing campaigns of destination prospects
    => 10 times more followers in 4 months on Wechat

  • Korean Life Store - E-Store Manager

    2012 - 2014

  • JNBY Chine (Mode) - Visual Merchandiser

    2012 - 2013 * Marketing research, benchmarking and sales analysis
    * Coordinate with design team
    * Pair up new collections
    * Design new collection catalogs for stores in China
    * Business trips for in-store merchandising improvement

  • Haiming fashion company - Marketing Research Intern/assistant of fashion buyer

    2012 - 2012 ● Updated news
    ● Assist to buyer
    ●Purchase products
    Skills developed: Sales analysis, Fashion forecasting analysis, Team work, Marketing analysis

  • H&M - Sales（part-time job）

    Le Bourget 2010 - 2011 Skills developed: Sales analyses, improve the fashion sense

Formations

  • IESEG, School Of Management

    Lille 2014 - 2017 Main course:
    Social Media Marketing, Digital Marketing,
    SEO & SEA, Web Analytics, Web Store Management, CRM, Sales Strategy

  • State University Of New York At Oswego (New York)

    New York 2012 - 2012 Summer program

  • Fashion Insititute Of Technology State University Of New York (New York)

    New York 2009 - 2013 Completed the course of the collaborative program

  • Zhejiang University Of Science And Technology

    Hangzhou 2009 - 2013 Bachelor's degree of art

    2010-2013 vice-monitor
    Organize the practice
    Participate in Market Research Project with professor
    As an exchange student go to USA

    Fashion management; To visit companies; Learn about new trends and successful business
    models in fashion and across segments, from luxury companies to fast fashion retailers.
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