Sofia BISA

En résumé

Entreprises

• Plan-it Marketing Intelligence Inc. - Strategic Planner

  2013 - 2014 Developed custom research programs for specific client challenges. Quantitative and qualitative research to uncover key consumer insights. Developed study designs and proposals for new business opportunities. Project management (discussion guides, screeners, questionnaires) and client communication. Managed fieldwork, negotiated with/managed vendors and interns. Analysed research input and developed dynamic, visual presentations. Managed 11 accounts in healthcare, education, financial services, retail.

• Boston University Ad Lab - Account Planner

  2013 - 2013 Conducted market research and identified brand issues for client in the grass industry. Developed case studies to enhance marketing material. Provided the creative team with consumer insights and actionable marketing and branding strategies.

• Hill Holliday - Media Planning Intern

  2012 - 2013 Managed client ad insertion orders and project communication from market research and vendor negotiation to client invoicing. Contributed to weekly newsletter ‘Digital Week in Review’ focusing on digital innovations and industry news. Worked with media planning team to strategize advertising opportunities, and compiled weekly competitive reports. Conducted market research for brand strategy team.

• Boston University - Boston University Graduate Assistant & Scholarship Recipient

  2012 - 2013

Formations

• Boston University (Boston)

  Boston 2011 - 2013 Master of Arts in International Relations and International Marketing
  
  Master Thesis: “ ‘Brandwagoning’ and Soft Power: The Politics of Nation Branding”
  
  Published Author | ‘Exchange’ The Journal of Public Diplomacy
  Article Entitled: “Rebranding Greece: Why Nation Branding Matters”
  
  Graduate International Relations Council (GIRC), Member - Organization of Boston University International Relations Conference 2013
  
  

• THE AMERICAN COLLEGE OF GREECE -DEREE COLLEGE

  Athens 2007 - 2010 Bachelor of Arts

Réseau

Pas de contact professionnel