Mes compétences :
Microsoft Excel
Survey Monkey
Mintel
Microsoft Word
MRI+
Wordpress
Google analytics
Mbox
Qualtrics
Google Adwords
Microsoft PowerPoint
Entreprises
Plan-it Marketing Intelligence Inc.
- Strategic Planner
2013 - 2014Developed custom research programs for specific client challenges. Quantitative and qualitative research to uncover key consumer insights. Developed study designs and proposals for new business opportunities. Project management (discussion guides, screeners, questionnaires) and client communication. Managed fieldwork, negotiated with/managed vendors and interns. Analysed research input and developed dynamic, visual presentations. Managed 11 accounts in healthcare, education, financial services, retail.
Boston University Ad Lab
- Account Planner
2013 - 2013Conducted market research and identified brand issues for client in the grass industry. Developed case studies to enhance marketing material. Provided the creative team with consumer insights and actionable marketing and branding strategies.
Hill Holliday
- Media Planning Intern
2012 - 2013Managed client ad insertion orders and project communication from market research and vendor negotiation to client invoicing. Contributed to weekly newsletter ‘Digital Week in Review’ focusing on digital innovations and industry news. Worked with media planning team to strategize advertising opportunities, and compiled weekly competitive reports. Conducted market research for brand strategy team.
Boston University
- Boston University Graduate Assistant & Scholarship Recipient
2012 - 2013
Formations
Boston University (Boston)
Boston2011 - 2013Master of Arts in International Relations and International Marketing
Master Thesis: “ ‘Brandwagoning’ and Soft Power: The Politics of Nation Branding”
Published Author | ‘Exchange’ The Journal of Public Diplomacy
Article Entitled: “Rebranding Greece: Why Nation Branding Matters”
Graduate International Relations Council (GIRC), Member - Organization of Boston University International Relations Conference 2013
