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Sophie BERNARD

Liège

En résumé

Digital lover always thrilled by the idea of learning and improving myself. Digital / Web Consultante and Managing Partner | Co-Founder of my own SmartBE Activity (Exit Studio). I'm also the Digital Copywriter for Exit Studio Blog (http://exitstudio.be/exit-blog/ ).

As part of the generation Y, I grew up with a computer being fully a part of my daily life. Initially passionate about ergonomics, I designed my first website at the age of 13, just in order to create a website that would answer my expectations (a fast website with a more intuitive access to the sought-after information, etc.). That’s how Ergonomics guides me to this fascinating field that’s digital and creative websites.

Today, I enjoy taking part in this ever-changing field. I stay up to date with innovation, by using Social Media as tools for my technology watch: https://twitter.com/Ushiso . Holder of a Master’s degree in Communication but also holder of a Bachelor's degree in Web, I turn out to be someone with an interesting profile who can understand both the business and the IT side of a project.

As a project manager (and because my job was also to manage QA / UAT and to design Wireframes), I had the opportunity to coach my team in order to optimize the deliverables (design mockups, etc.). I did my best to make a website as intuitive and user friendly as possible, regarding the client’s needs and requirements. My ability to understand the technical constraint of the team, my advanced digital knowledge and my interest in both E-Marketing (SEO, SEA, Conversion Funnel Optimization, Social Media Strategy, etc.) and Usability, makes me someone able to leads any web conception to a high performance routing.

I'm someone really motivated with a taste for good work and a lot of convictions.

- MS Office Suite - Photoshop & InDesign CS6 - Balsamiq Mockups - Sublime Text 2 - Producteev - Navision - Buffer - HootSuite Pro - Google Analytics & Adwords - FB Analytics.

Mes compétences :
Account management
Community management
Google analytics
Réseaux sociaux
Social media
Gestion de projet
Ergonomie
Référencement naturel
Blogging
SEO
Google Adwords Professional Certified
Rédaction de contenus web
Communication online
Webmarketing

Entreprises

  • Exit Studio - Co-Founder | Blogger

    Liège 2014 - maintenant

  • Bugiweb - Account & Community Manager

    2014 - 2014

  • EPIC Web Agency - Junior Project Manager (Trainee)

    2013 - 2013 Context: I joined this very innovative structure as trainee. Holders of numerous rewards for the quality and originality of their websites (“Awwwards”, “favourite Website Award”, “Digital Commerce Stars”), EPIC is a highly creative digital agency which build mobile applications, interactive website, e-shops, etc.

    - Intern & extern communication analysis ;
    - Recommendation of the best practice of use and communication of the social media ;
    - Writing of a branding ;
    - Writing of a Statement Of Work (SOW) ;

  • Emakina - Junior Project Manager

    2009 - 2009 Context: I joined Emakina as a junior project manager, in order to assist the team in charge of Belgacom/Proximus corporate and e-commerce website.

    - Primary liaison between Belgacom/Proximus project managers, and the Emakina creative and technical teams ;
    - Briefing, planning and supervision of intern resources / reporting to Executive Leadership team;
    - Deadline Management;
    - QA and UAT management;
    - Providing our clients support pre- and post- go-live ;
    - Dealing with clients on the phone, face to face, and via e-mail (both in French and English).
    - Overall Project Management of a digital team of IT Professionals in order to bring to a successful project: Web copywriting, FR, NL and/or EN translation, Usability Consultant (ergonomics and UX), Web Design (design proposal and adaptations), Production (Back/End Development, Front/End Development, Flash development), Testing and Debug.
    - Stakes: having a web page and\or a functional application in time for the release of a new mobile device (Implying the synchronization with the launch of a series of others national marketing campaigns).
    - Tools: Word, Excel, Photoshop, Navision (project management software at Emakina), etc.
    - Project’s deliverables: Statement of Work, Requirements/Specifications & Functional Scoping Document, Wireframes, Designs, Testing Plan (and URL), Bug List, Feedback Form, Change Request.

Formations

  • Université De Liège (ULg) (Liège)

    Liège 2010 - 2013 Médiation Culturelle et Métiers du Livre

    Final Year Project: “Identity and representation within social media of the digital natives. Investigation with digital natives in web agencies”.

  • Haute Ecole De La Province De Liege Leon-Eli Troclet (Jemeppe Sur Meuse)

    Jemeppe Sur Meuse 2006 - 2009 Bachelier +3

    Final Year Project : “Web ergonomics – Ergonomic analysis of Veerle Pieters’s websites” - Awarded with high distinction

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