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Stefania DIOP

Marne La Vallée Cedex 2

En résumé

14 years of business, sales and marketing management in west and central Africa FMCG markets.

8 years of consistent experience and effective results as Country Business Unit Manager, focused on business & strategies with accountability on P&L management, marketing, sales, distribution, route to market, profitability, forecasting, logistics, brand development and team management

Creative, Innovative, communicative, active, result oriented and business improvement mindset

Good at developing & motivating team.

Mes compétences :
FMCG

Entreprises

  • NESTLE COTE D'IVOIRE -  NESTLE PROFESSIONAL MANAGER- COTE D'IVOIRE

    Marne La Vallée Cedex 2 2009 - maintenant Leading the strategic and globally managed business Nestlé Professional Business for Côte d'Ivoire, With multi brands (MAGGI, NESCAFE, NIDO, MILO..) and products, Covering more than 1000 internal and external business partners for the whole Nestlé Professional beverages and food business.

    Creating, defining and implementing the growth strategy and Business development in the country
    Focus is to drive the focussed expansion into the country, Develop new consumption, RTM and products, communicate vision to key stakeholders and execute action plans to drive results at the top and the bottom line as well as create a sustainable and profitable business.

    Key responsabilities include setting up operations in the many (new) channels and markets.

    Establish best practices in line with strategic goals in the areas of human resources, Corporate Affairs and Corporate Social Responsability.

    Lead and developp projects, shares resources, to support fully the development of our business and deploying best practices.

    Train the internal and external sales & Marketing unit and other staff on raising awareness and knowledge of P&L Management as well as factors that impact business development and profit.

  • NESTLE CAMEROUN CLUSTER - NESTLE PROFESSIONAL MANAGER - CAMEROUN & AFFILIATES

    2007 - 2008 NESTLE Business Unit in charge of P&L management, marketing, sales and distribution through the out of home channels- (Catering, Restaurants, Hotels, Cafeterias, Vending machines channel…)
    21 collaborators-3 key accounts-15 distributors in Cameroon-1 in Chad

    - Definition and implementation of distribution strategy
    • Sales volumes trebled between 2007 and 2008
    • 40 % reduction in distribution cost
    • + 28 points of profitability in 1.5 years
    • Increase in coverage from 40 to 80% in the main cities
    • Increase in distributors’ profitability (from 5% to 40% minimum gross margin)
    • Valorization and Professionalization of NESCAFE pushcart business
    (From 70 pushcarts to 175 operational pushcarts in 2007-2008)
    - Reorganization of Team
    • Downsizing of sales force resulting in savings in cost expenses
    • Better redefinition of duties (Specialization)
    • 50 % of sales force transferred to distributors (-15 vendors)
    - Survey and implementation of a specialized marketing strategy
    • Creation of specialized marketing for each channel
    (Eg: Loyalty-Promotion «I am a NESTLE PROFESSIONAL cafeteria»)
    • Successful Development and introduction of a professional range: MAGGI powder 900g and NESCAFE sachet 260g; +400% in growth from 2007 to 2008
    - Management of more than 350 professional assets (Kiosks, Coffee vending
    machines...).

  • NESTLE CAMEROUN & AFFILIATES (GABON, TCHAD) - SENIOR PROJECT MANAGER

    2006 - 2007 In collaboration with the Marketing Manager,
    - Surveys and implementation of strategic projects to boost the development of our brands
    • Market survey for the launch of «All family cereals »
    • Survey of cost-products optimization
    • 2006-2007 Operational strategy audits of MAGGI, NESCAFE and NIDO.

  • NESTLE SAHEL- MALI, BURKINA-FASO, NIGER, TOGO, BENIN - MARKETING & EVENT MANAGER

    2005 - 2006 (Based in Cote d'Ivoire and In charge of 5 countries- Mali, Togo, Benin, Niger, Burkina-faso)
    20 collaborators

    - In addition to event management position also involved implementation and evaluation of countries’ global marketing plan
    • Prepared annual budget and marketing operations schedule by country and by brand
    • Launched new products (Nescafé Crem 18g, tablets MAGGI étoile 10g), consumer promotions, managed consumer service…

  • NESTLE SAHEL- MALI, BURKINA-FASO, NIGER, TOGO, BENIN - SENIOR EVENT MANAGER

    2004 - 2004 13 collaborators

    - Creation of NESTLE Sahel Event department
    • Recruitment and training of teams in each country
    - Definition et implementation event strategy for each brand

  • EVENT ENTERTAINMENT AGENCY - HEAD OF EVENT DEPARTMENT

    2003 - 2004 (Specialized Agency in Event Marketing and audiovisual production)
    5 collaborators

    - Consultancy, strategy and implementation of proximity marketing
    - Definition of operational brand codes
    - Organization of events UAT 03- (African Télécoms Union)
    Customers included: NESTLE, FAO (TELEFOOD), UAT, ORANGE, ORACLE…

  • GLOBALPACK - SALES AND MARKETING OFFICER

    2001 - 2003 GLOBALPACK LIMITED- Marketing and Sales Officer Afrik’Embal 2002
    (Specialized company in Marketing research and Consultancy in packaging known today as Axes Marketing- Organizer of the 2002 Packaging Trade Fair in Abidjan and in 2004 in Accra, Organizer of ARCHIBAT 07)
    Afrik’Embal 2002’s budget: 300 millions F CFA

    - Trade fair organization
    • Prepared marketing, sales, contracts and press supports
    - International prospection to recruit foreign participants, Sponsors and
    suppliers
    • 6 countries explored-156 participants registered
    • 20% of foreign participants-12 international suppliers-5 sponsors
    • Sales objectives achieved by 130% (Training-workshops, stands, advertisement…)
    World leader of packaging presents: IFEC, ROSSMAN, NAMPACK, SONACO, POLYCHIMIE-SNETOR, SAINT-GOBAIN...

    AXES MARKETING-Survey officer
    - Marketing and sales audit: COFISAC, FUEMOA...
    - Quantitative and qualitative market research: SIPRA, IVOIRAL…

Formations

  • Mamie ADJOUA High School (Yamoussoukro)

    Yamoussoukro 1998 - 1999 Good at Baccalaureate in Languages and philosophy

  • INSTEC (Institut Supérieur Des Techniques De Commerces Et De Distribution (Abidjan)

    Abidjan 1996 - 2000 SALES AND MARKETING ENGINEER

    During my studies my main activities, was to do Markets survey part time, Independant seller Part time.

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