Areas of expertise:
> Business Development
> Affiliate programs
> Monetization: display, emailing
Mes compétences :
SEO
HTML
Web
Internet
Entreprises
Glispa
- Senior Publisher manager
2014 - maintenantLooking for web and mobile traffic, all countries
MEDIASTAY
- Head of advertising operations - gaming/publisher agency
Levallois-Perret2012 - maintenant> Management of the display and emailing teams : 8 persons
Generate revenue for Gamespassport.com ; gaming network, retailers and media licences (TF1, M6,3suisses…) Display on 50 websites & emailing with 15 databases (8 millions optin addresses)
> Set up, manage and optimize campaigns; around 150 campaigns
> Analyse the different sources of incomes ans key metrics, weekly and monthly reporting
> Develop new advertising products and partners: affiliate networks, media agencies, announcers
MEDIASTAY
- Business Development Manager - Display
Levallois-Perret2009 - 2012> Monetize online contents: banners, cashback, coregistration, offerwalls
> Integrate new partners and optimize existing partners and announcers
> Technological survey for launching new advertising solutions (video player)
MEDIASTAY
- Affiliate Marketing Manager
Levallois-Perret2007 - 2008> Define and manage the media acquisition strategy: 5 affiliate programs for Kingolotto and Bananalotto France and Belgium, ;european leader free lottery .
> Prospect, analyse and integrate new publishers (emailers, networks) to recruit members
> Buy traffic in different payout models : CPC, CPL, CPM
> Create marketing strategy, retention policy : weekly newsletters, special offers, creatives briefs.
Atylia.com
- Marketing Director - Interior decoration retailer
2007 - 2007> Create the on-line promotional policy
> Develop the sales program
> Set up new partnerships, affiliates programs and SEO campaign.
Formations
Toulouse Barcelona Business School - ESEC, Barcelona, Spain (Barcelona)
Barcelona2005 - 2006Master in management of services activities