Mes compétences :
Wine tasting
Wine marketing
Brand management
International Sales & Marketing
Wine
Account management
Management
Sales
Entreprises
Ma Fromagerie Fine - Rennes, France
- Business developer & marketing manager
2015 - 2017Fine cheese maturer & retailer established in 2000
3 outlets: 2 trucks (14 markets/week) & 1 store
Clients: high revenue income individuals & high end On trade
Over 3.5 million Euros turnover in 2017
Handling the 3 outlets performances (turnover + 13% )
Developing business with high end On trade customers (16 new accounts)
Managing the monthly promotion & tasting programs
Created a customers’ database
Social media feeding
WINES OVERLAND - Hong Kong
- Area Manager - South East Asia - China & South Korea
2012 - 2015Leading Asia-Pacific wine merchant established in 1993
Clients: Importers - Specialized & modern retail chains
Over 17 million Euros turnover in 2014 · Turnover of the area: 3.9 million Euros (+42%)
Handled the business development in the area (+25 new clients)
Managed & developed existing customers’ relationship
Monitored customers’ performances
Developed private brands for key supermarket & convenient store chain
ALLEGRINI AZIENDA AGRICOLA - Hong Kong
- Export Manager Greater China - Indian Subcontinent - Middle East
2010 - 2012Premium family owned wine producer from Valpolicella - Owner of 2 high end estates in Tuscany
Clients: High end On trade accounts - Collectors – Specialized & modern retail chains
Over 3 million bottles produced - 21 million Euros turnover in 2012 - distributed in over 70 countries
Turnover of the area: 2.2 million Euros (+ 38%)
Handled the business development with Importers / key On & Off trade accounts
Opened new markets for Allegrini (UAE) & the 2 new Tuscan estates (HK, China, India)
Built & monitored sales & marketing plans for each of the covered countries
Followed up markets performances - Regular market visit staff sales teams training & field support
Organized promotional & PR activities with key trade & wine journalists
BRINDCO SALES LTD. - India
- General Manager Marketing - International Wine Portfolio, Grover Vineyards, Corona Beer
2005 - 2010Leading importer & distributor of fine wines, spirits & beers in India, Sri Lanka & Maldives
11 offices with over 300 staff
Over 30 million Euros turnover in 2010
Clients: High end On trade accounts & Supermarket chains
Portfolio of 26 leading international wine brands, 1 local Indian wine brand, Corona & Budweiser beers - Turnover of over 12 million Euros in 2010 (+117% between 2005/10)
Defined & implemented short, medium & long term brands strategies
Management of external agencies and internal resource for key marketing programs
Direct management of business development with key national On & Off trade accounts
Building & management of new wine brands - selection of the blend, building of the brand identity, development of sales & marketing strategies
Official company wine trainer: company staff, hotels & restaurant staff
Managing a team of 5 marketing assistants
