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Todd MCELMURRAY

Paris

En résumé

Mes compétences :
eMarketing
Content Marketing
Google Analytics
the digital marketing activities
Affiliate Marketing
Paid Search
Display Advertising
Contract Negotiation
Customer Relationship Management
Managerial Skills > Team Management
digital forecasting
the development
Financial Planning
Marketing
Analytics
Corporate Finance
Profit and Loss Accounts
Facebook
Twitter
YouTube
Audit
Customer Experience
Foreign Exchange
Google AdWords
LinkedIn
Managed the digital marketing
Project Management
new design
the creation
the execution
channel experience
web publishing
Quality Control
eCommerce
Social Media
Back End
Magento
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Mobile Applications
Power BI
SAP
Search Engine Optimisation

Entreprises

  • REXEL - Global Director Digital Partnerships & Marketing

    Paris 2017 - maintenant Rexel specializes in the distribution of electrical supplies to professional users. It distributes products and services in the areas of automation, technical supply and energy management.
    Mission: responsible for establishing digital marketing, development cooperatives &
    channel relationships with our strategic partners across the globe in order to drive sales.
    * Designed, developed and made operational REXEL's digital marketing package offering to our supplier base which includes leveraging our web publishing, email and dedicated content marketing capabilities. This program has generated + EUR 3M in additional margin globally per year.
    * Established product data quality standards and reporting for both internal and external consumption to improve the product content quality on our web-shops.
    Created quality control dashboards with interactive access for our strategic partners in order to easily identify content issues, take action and monitor progress.
    * Developed customer lead generation program with our strategic partners to establish a source for new customer acquisition via preferred partner deep-links from our supplier websites to REXEL's facilitating customer online purchases.
    * Established digital asset tagging and tracking standards along with training workshops to improve global proficiency of Google Analytics and reporting of our digital campaign performance, customer behavior and engagement.
  • Rexel - Director Digital Patnerships & Marketing

    Paris 2017 - maintenant
  • Toys R Us - Director Digital Marketing

    Saint-Fargeau-Ponthierry 2013 - 2017 Toys R Us, Cologne, Germany
    Toys R Us is a toy, clothing, video game, and baby product retailer.
    Mission: reporting to the CEO, I was responsible for the digital marketing activities and execution of the e-Commerce websites across * Responsible for a $4M advertising budget across Europe with six direct reports and overall scope of 20+ people. Activities include paid search advertising, email, affiliate marketing, display advertising, social media, CRM and TVC.
    * Increased on-line revenue across the European markets by and average of +20% YOY, generating EUR 150M annually.
    * Established executive sponsorships with strategic suppliers such as LEGO, Mattel &
    Hasbro to create a cross-functional partnership to deliver e-Commerce excellence.
    Through this partnership we have developed a strategic roadmap supported by content marketing that all European markets are benefiting from. Revenue for these brands improved from running negative -4% YOY to up +43% as a result of this focus.
    * Introduced web publishing packages to our strategic suppliers to increase/expand our supplier funded marketing revenue by + EUR 2M. Led the negotiations with LEGO, Hasbro, Mattel, DreamWorks, Nickelodeon, Lucas Films, Marvel, Pixar & WB.
    * Upgraded our email service provider across Europe which included the search, selection and contract negotiation. Reduced our email rates/fees by -40%.
    Improved our email capabilities to allow for customer targeting & segmentation.
  • SKINS Compression Sportswear - Chief Digital Officer

    2011 - 2013 SKINS designs and manufactures compression sportswear for athletes and sports enthusiasts.
    Mission : reporting to the COO, I was responsible for the creation, operations, global marketing and revenue for the SKINS e-commerce channels across 9 multi-language countries and currencies across North America, Europe & APAC.
    * Responsible for the execution across all of the on-line marketing channels supporting the business including e-mail content, social media, SEO optimization, PPC, display media ads, video content/ads and sponsorships.
    * Managed the digital marketing, graphic design and customer service teams along with three agencies specializing in digital marketing, web and mobile application development.
    * Led the development/ new design of the on-line store which included complete home page and navigation re-designs. Provided additional functionality to the site to improve customer experience including adding search, size calculator, improved filtering options and complete SEO optimization audit/overhaul.
    * Managed all back-end functions and support for the eCommerce channel including order fulfillment, customer service and website operations with a P&L budget of 500K.
    * Increased on-line revenue by +80% YOY, traffic +154% YOY and conversion +20%
    YOY. Established new company records for both daily and monthly results for the e-
    Commerce channel with respect to sales revenue, orders, traffic and conversion.
  • Backcountry.com - Director - Digital Planning & Analytics

    2008 - 2011 Backcountry.com is an online specialty retailer that sells clothing and outdoor recreation gear.
    Mission: reporting to the GMM, I led the development of sales, inventory, and purchase plans for over 1,000 brands across 12 different websites generating over
    $300 million in retail sales volume annually and representing +$50 million in average assets at cost.
    * Responsible for mentoring and managing the digital forecasting and content creation teams consisting of +30 team members.
    * Key contributor to corporate strategic, brand and financial planning. Regularly represented Planning and Merchandising for corporate finance, marketing, creative and content meetings internally and vendor meetings externally.
  • Walmart.com - Director - Digital Planning & Analytics

    2004 - 2008 Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.
    Mission: reporting to the CEO, I was responsible for the development of the sales, inventory, and purchase plans/reporting for 116 different categories across the Softlines, Hardlines and Media divisions, generating over $1 billion in retail sales volume annually and representing +$30 million in average inventory investment at cost.
    * Hired, trained and managed a team of 14 planners while managing a departmental P&L budget of +$100 million.
    * Increased sales revenue by +60% YOY and improved the gross margin rate by 9 bps through dedicated margin based analytics.
    * Improved company's inventory turnover from a 5.3 annual turn to a 6.4 annual turn after inheriting a +$10 million overbought position. Overall inventory productivity for .com went from being worst in the company to first during my tenure.

Formations

  • Miami University (Oxford Ohio)

    Oxford Ohio 1984 - 1988 Bachelor of Science in Business Administration

    * Bachelor of Science in Business Administration
    * Triple Major: Accounting, Finance & Economics

Réseau

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