Tom WILSON-NORTH

En résumé

Entreprises

• Snowsports - Head Judge

  2018 - maintenant Page 1 of 4
  
  Munich Area, Germany
  Promoted to Head Judge, Snowsports after a category shift at the ISPO
  Award. Snowsports incorporates Action Sports, some winter Outdoor category elements and a huge Ski range. I have a team of nearly two dozen category professionals and snowsports lifers on the jury team - it's my job to help pick them (as well as the products in the showcase) - and in the Head Judge role
  I encourage debate, have quieter members speak up, suppress dogmatic or prejudiced thinking and reach consensus to select Winners, Gold Winners and the Product Of The Year.
  
  The ISPO Award is represented by a large interactive showcase at the ISPO

• Action Sports Jury - Head Judge

  2014 - 2018 ISPO Award
  (3 years 3 months)
  on the Action Sports panel of the ISPO Award after four years on the jury. Responsible for producing meaningful and neutral consensus from a team of nine talented action sports professionals to reach &
  award "ISPO Award Winner" & "ISPO Award Gold Winner" product accolades from category submissions.
  
  ISPO Award

• Action Sports - Jury Panel Member

  2011 - 2014 ISPO Award
  
  Selected as a panelist for the prestigious annual ISPO Award due to my action sports industry experience and knowledge. Conducted critical analysis and evaluation of new and innovative outdoor products, searching for optimum functionality, design and real-world use benefit.

• Boardsport SOURCE - Senior Snowboard Writer

  2010 - maintenant Freelance
  Wrote preseason hardgoods product previews for this pivotal action sports
  B2B publication. Contributed to partner publications and exhibitions using product analysis & copywriting skills.
  
  http://www.boardsportsource.com/#!/article/snowboard-bindings-trend-
  report-2012-13
  
  ISPO Award

• Zero G Chamonix - Retail Manager - Snowboard

  2006 - maintenant Overall responsibility for hardgoods purchasing, sales and store marketing.
  Two major sales channels - 400m central Chamonix store with 13 employees, and www.zerogchamonix.com. Plenty of time 'in the trenches' on the shop floor doing sales & customer service, and progressed into merchandising, sales strategy & brand direction. Grew splitboard business to n°1 nationally and developed complementary sales categories (bindings, skins, backcountry gear).
  
  Financials since I took over the snowboard department:
  -Increased sales by average 11% per year
  -Reduced inventory by average 12% per year
  -Maintained or increased average margin in a declining market
  
  Responsible for shaping online strategy and website development via
  Prestashop backoffice. Online increased shop turnover by 30% (and still rising). Ran content strategy & implementation, wrote tons of copy, edited product pages, hired & managed marketing assistant position, curated shop
  Facebook, Instagram & Twitter accounts... all /zerogchamonix. And still found time to snowboard a bit.
  
  ISPO Award

• Zero G - Chef de rayon Snowboard

  2006 - maintenant

• TUI Travel PLC - Resort Manager

  2003 - 2006 Sales and customer service for Ski programme (winter) and Lakes programme
  (summer). Managed team of three and responsible for cash-handling, resort accounting, performance monitoring and feedback. Responsible for all guest logistics on winter transfer day across three gateway airports in three different time zones.

• entriga - Head of Memberships

  2002 - 2003 Provided access to "can't get into" events and venues for high net worth individuals. Clients tended to be from banking/trading/senior exec worlds and were very demanding! My role was that of fixer, employed to maintain member relations and deliver a highly desirable product. I had to upkeep relationships with existing suppliers - mostly leading restaurants and nightclubs in London, New York & Monte Carlo, but also organisations like FIA Formula One, FIFA and Roland Garros. I implemented and and managed a recommend-a-friend
  programme which grew our client membership from 150 to over 500 in 18 months.

• TrusttheDJ - Editor

  2000 - 2002

• Slice Experiential & Events - Online Assistant

  1999 - 2000 Assisted nascent online team in brand building in music and youth culture.
  Managed web presences for Warner Bros & EMI labels such as Essential
  Selection, FFRR & the Dancesite portal. Worked at an agency level on digital marketing projects for Levi's, Rockstar Games & home nightclub.

Formations

• University Of Southampton (Southampton)

  Southampton 1998 - 1999

• Abingdon School (Abingdon)

  Abingdon 1990 - 1997

Réseau

Pas de contact professionnel