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Tracy LEUNG

PARIS

En résumé

Mes compétences :
Business Development
Affiliation
Performance marketing
Mobile Marketing
Online acquisition

Entreprises

  • Mobpartner - Account Manager

    2012 - maintenant
  • NetQin Mobile Inc. - Business Development Manager

    2009 - 2012 - Identify partners for business cooperation (Through appstores and SNS e.g. Android Market, Linkedin…)
    - Negotiate deals, structure contracts and establish partnerships
    - Build and maintain sustainable and growing partnerships with key partners
    - Analyze ROI (ARPU&CPA) and market trends
    - Develop new favorable business models
    4+ million new international quality users were acquired annually
  • Effiliation - Affiliate Manager

    Paris 2008 - 2009 - Recruited, validated, qualified and activated affiliates
    - Managed affiliate relationships (individual and overall)
    - Provided technical assistance, Analyzed actions of recruitment
    - Loyalty & performance monitoring-top affiliates, Optimization of the "Long Tail"
    - Regularly met affiliates and provided answers to affiliates' inquiries
    Development of affiliation program (Newegg, 360Buy, 3 Suisses…)
    Management of top affiliates (Sina, Fanhuan, Myprice, 88zhekou, Danawa…)
  • DHgate - Key Account Manager

    2006 - 2008 - Managed buyer relationships and developed growing relationships with Big Buyers
    - Designed and executed Buyer Purchase Behaviour Investigation Program Regularly
    - Analyzed data and ran Buyer Segmentation & Buyer Retention Project
    - Developed and utilized strategic incentive plans to maximize the revenue
    - Worked with Marketing Service to build an in-depth understanding of Buyer Service
    Conversion rate of General Buyers-Big Buyers +8% and AOS +23%

Formations

Pas de formation renseignée

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