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Traoré BAKARY

OUAGADOUGOU

En résumé

With 13 years of experience in various positions, mainly in distribution channels activation, consumers activation, development de Route to Market, training and management of sales team and a good sense of human relation
I led marchandising projects and customers loyalty programs with some brands and participate to the developpment of new products in Burkina Faso such as Lipton, Rama, Vaseline, with Unilever.
I also acquired experience in research, survey, training and coaching of teams as quality controller with RMS Research and Marketing Service (know today as TNS Senegal) and Responsible of field operations with Mercury-Marketing and Strategies (Activation Agency).
I also acquired a multicultural experience trough professional activity in Burkina Faso, Ivory Coast and Cameroon but also though travels in Mali, Niger, Benin, Togo, Ghana and France.
I also have experience in projects management, operational marketing; teams management and trade.

Mes compétences :
Gestion de projet
Merchandising
Customer Service
Gestion d'équipe
Vente
Management
Strategie commerciale

Entreprises

  • Upfield - Area Sales Manager - Burkina Faso & Niger

    2019 - maintenant Ensure ambitious target setting and monitor closely for performance.
    o Coach the Field Sales force for Performance in relation to the targets set and build a winning spirit within his/her team.
    o Ensure streamlined implementation of the customer strategy at POS in order to further build market share.
    o Prepare and lead the Sales Team Meetings with focus on results vs. targets set.
    o Together with the sales team, identify & implement actions for closing possible results gaps in the concerned POS when they occur.
    o Follow up of field budgets versus incremental sales per rep.
    o Build excellent relationships with the regional/local responsible manager of the concerned Customers.
    o Gather and provide competitive information to headquarters on a regular and continuous basis.

  • Unilever - Territory Manager

    Rueil-Malmaison 2016 - 2019 o Managing Food Distributors (KGB & SODIPRA) and Sales Territories for profitability.
    o Ensure that KD is profitable by using ROI toolkit to monitor income and expenditure weekly and report on monthly basis.
    o Ensure the availability of the right product assortment at the right channel at the right price
    o Plan and implement micro market activities to drive sales objectives and recommending trade credit to wholesalers / retailers and securing agreement with the KD
    o Coordinates Activation Agencies and their trade activities
    o Building capability of distributor sales team through full day accompaniment and field coaching
    o Determine infrastructural requirement of a distributor for a particular territory including working capital required.
    o Determine and prepare distributor sales and KPI targets using the Joint Business Plan toolkitcanaux

  • Unilever - Field Activation Manager

    Rueil-Malmaison 2014 - 2016 Creating visibility for Unilever brands at the point of purchase by
    implementing channel blue print to deliver business objectives;

    Key Responsibilities

    o Implement channel blue print at the POP to bring the brands alive
    o Train and coach merchandisers on the job to deliver to precision
    o Set channel targets and provide direction to merchandisers
    o Provide the business with field intelligence report on competition and competitor activities
    o Prepare and submit price positioning statement for assigned territory and report to the business
    o Manage third party activation team to improve visibility of Unilever products as per required planogram.
    o Optimize promotional sell-out within channels through activations through flawless execution.
    o Ensure the availability of the right product assortment at the right channel and at the right price.
    o Monitor and review shop score with merchandisers to deliver sales fundamentals
    o Manage trade promotions in assigned territory
    o Build relationship with channel operators

  • MERCURY Maketing - Strategies - Field Manager

    2009 - 2013

Formations

Pas de formation renseignée

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